PENGARUH PENGETAHUAN, KEPERCAYAAN, DAN GAYA HIDUP TERHADAP MINAT KEPEMILIKAN KARTU KREDIT SYARIAH (Studi Empiris Fakultas Ekonomi dan Bisnis UMJ

Abstract

The purpose of this study is to analyze the influence of knowledge, belief, and life style on the interest in ownership of Islamic credit cards. The data used in this study are primary data collected from 84 respondents of class employees and alumni of Islamic Economics. The sampling technique used in the study was nonprobability sampling with purposive sampling type, then the data was processed using multiple linear regression analysis. The results of this study indicate that knowledge, belief and lifestyle partially have a positive and significant effect on the interest in ownership of Islamic credit cards.

Sentiment Analysis on Sharia Credit Card using Senti-Strength

“…Study of Rakhmad & Meylianingrum, (2022) show that contracts, fines, fees, and services all have a positive effect on customer preferences in choosing Sharia Card products. The study's findings by Jamilah & Aulia, (2022) demonstrate that knowledge, beliefs, and lifestyle all contribute to the intention to obtain an Islamic credit card in a positive and significant manner.…”

“…The development of payment transactions that occur in society in modern times is very much, as well as in modern business also cannot be separated from technological developments. One of the uses of this technology is a credit card (Jamilah & Aulia, 2022) (Zein et al, 2021) (Malihatunnisa, 2020).…”