Pengaruh Promosi Berbasis Sosial Media Terhadap Penjualan Produksi Kelompok Wanita Tani (Kwt)  Ayu Tangkas Di Desa Megati

Setiawan, I M Dedy; Sukanteri, Ni Putu; Suryana, I Made; Suparyana, Pande Komang

doi:10.23887/jish-undiksha.v8i2.22375

Cited by 4 publications

(7 citation statements)

References 1 publication

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“…Based on these results, it meant that social media Instagram-based promotion had a significant effect on the sales of the products of KWT Ayu Tangkas in Megati village, Tabanan regency. The similarity between current research and the one conducted by Setiawan et al (2019), is that both are discussing promotion on social media towards the increase of sales. The difference between current research and the previous research is the research object.…”

Section: Literature Reviewmentioning

confidence: 80%

“…Based on the theoretical basis and research results of Setiawan et al (2019) which analyzed "The Effect of Social Media Based Promotion towards The Sales Production of Female Farmer Group (KWT) Ayu Tangkas in Megati Village". This research showed that social media Instagram as promotion media could increase the sales production of KWT Ayu Tangkas in Megati village, Selemadeg district, East Tabanan Regency.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The difference between current research and the previous research is the research object. The research object for this research is the Mariposa novel, meanwhile the research conducted by Setiawan et al (2019) had the production of Female Farmer Group (KWT) Ayu Tangkas in Megati village as their object research. Based on the literature review above, the analysis model used in this research is shown in a chart describing that promotion on social media variable affects the sales of Mariposa novel.…”

Section: Literature Reviewmentioning

confidence: 99%

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The Effect of Social Media Instagram Promotion on The Sale of Mariposa Novel

Fajriyah¹,

Marsudi

2021

Jamanika

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This research aims to analyze the effect of promotion on social media Instagram towards the selling of Mariposa novels. The sampling technique used in this research was the purposive sampling technique with the criteria: Mariposa novel’s sales report after being published in bookstores in 2019. In order to know the effect of social media on the selling of Mariposa novel, a statistic test namely paired sample t-test was carried out by the researcher. By dividing the sales report into two categories: sales report before the social media promotion treatment (sales report on January to June 2019) and after social media promotion treatment (sales report on July to December 2019). The result showed that the significant value was 0,028 (which is smaller than 0,05). Thus, the promotion on social media Instagram had a significant effect on the selling of Mariposa novel.

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Section: Literature Reviewmentioning

confidence: 80%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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The Effect of Social Media Instagram Promotion on The Sale of Mariposa Novel

Fajriyah¹,

Marsudi

2021

Jamanika

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“…Penentuan responden ditunjuk secara purposive random sampling. [9] 8. Penelitian yang dilakukan oleh Ade Raisha Nurgayatri dan Ama Suyanto (2016) dari Telkom University yang berjudul "Pengaruh Promosi Online Pada Media Sosial Terhadap Keputusan Pembelian Konsumen Brand Elmeira".…”

Section: Mavib Journal Vol 3 No 1 -Februari 2022unclassified

Desain Komunikasi Visual Social Media Sebagai Penunjang Informasi Dan Promosi Pada PT. Diamas Star

Baqi¹,

Majid²,

Agustina³

2022

(Multimedia Audio Visual and Broadcasting Journal)

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PT. Diamas Star adalah sebuah perusahaan yang bergerak di bidang produksi glassware, yang menghasilkan berbagai produk berbahan dasar kaca / glass dari mulai produk yang di hasilkan yaitu lampu, akuarium, vas bunga, stoples, dan gelas, PT. Diamas Star mempunyai banyak persaingan di Kota Tangerang dan juga di tingkat nasional, dengan mengedepankan kualitas dari barang yang dihasilkan dan dalam mencapai sumber daya manusia (SDM) yang berkualitas, memiliki moralitas dan intelektualitas. Dengan kemajuan teknologi sekarang yang sangat pesat di bidang media informasi khususnya di sosial media PT. Diamas Star memanfaatkan media sosial sebagai media promosi dan informasi terhadap produk-produk yang di hasilkannya. Tujuan dibuatnya Desain Komunikasi Visual Social Media Sebagai Penunjang Informasi dan Promosi adalah meningkatkan citra perusahaan dan menaikan penjualan marketing di setiap tahunnya, manfaat dari desain komuniasi visual berbasis digital yaitu social media adalah meingkatkan brand awareness dari produk PT. Diamas Star terhadap konsumen-konsumenya. Hasil dari penelitian akan diupload di social media Mulai dari Instagram, Facebook, dan Youtube untuk menjangkau calon konsumen dari semua kalangan. Dengan demikian perlu di buatkannya desain yang menarik dan informatif untuk menarik perhatian dari calon konsumen dan meningkatkan citra/image PT. Diamas Star di sosial media.

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“…Dengan memaksimalkan promosi, maka produk yang diproduksi oleh anggota PKK akan dikenal secara luas oleh masyarakat. Strategi ini sejalan dengan penelitian yang dilakukan pada media sosial yang digunakan untuk mempromosikan produk sehingga dapat memberi peningkatan penjualan (Indika & Jovita, 2017;Indrawati et al, 2017;Reinhart Abedneju Sondakh et al, 2019;Setiawan et al, 2019;Untari & Fajariana, 2018).…”

Section: Matriks Swotunclassified

Strategi Pengembangan Kegiatan Ekonomi Kreatif PKK di Kota Tabanan terhadap Peningkatan Pendapatan Anggota

Dananjaya

Suparyana

Setiawan³

et al. 2020

JIA (J. Ilm. Agribisnis)

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The female workforce has productivity that plays a role and has the potential to support increased household income in rural areas. To provide guidance for women's productivity, a forum in the form of a PKK is needed that can be used by women. The purpose of this study was to identify the internal and external conditions of the PKK, as well as to determine the strategies that the PKK could use in Tabanan City in developing creative economic activities to increase member income. This research was conducted in Tabanan Regency at the PKK of each Village which was carried out from April to August 2020. Respondents consisted of 36 respondents from the PKK and 12 respondents from Kelian Dinas Banjar from the PKK. This research is a descriptive study that uses a strategic management approach, combining SWOT and AHP analysis for the best strategic decision making. The results of the research obtained are internal conditions in the development of PKK creative economic activities in Tabanan City, where the main strength factor is a solid group institution. The main weakness factors are lack of information on getting training activities and limitations in obtaining capital. Furthermore, external conditions in the development of PKK creative economic activities in Tabanan City, where the opportunity factor is good, namely the PKK group has a good image in the village government. For a major threat factor, namely the ease of duplicating products by competitors. So that we get the best strategy that can be applied in the development of PKK creative economic activities in Tabanan City, namely increasing the workforce of distributors to increase sales, in which product marketing requires product affordability to be well accepted by consumers.

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Pengaruh Promosi Berbasis Sosial Media Terhadap Penjualan Produksi Kelompok Wanita Tani (Kwt) Ayu Tangkas Di Desa Megati

Cited by 4 publications

References 1 publication

The Effect of Social Media Instagram Promotion on The Sale of Mariposa Novel

The Effect of Social Media Instagram Promotion on The Sale of Mariposa Novel

Desain Komunikasi Visual Social Media Sebagai Penunjang Informasi Dan Promosi Pada PT. Diamas Star

Strategi Pengembangan Kegiatan Ekonomi Kreatif PKK di Kota Tabanan terhadap Peningkatan Pendapatan Anggota

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