Pengaruh Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian Kopi pada Mahkota Java Coffee Garut

Rosmayati, Irma; Hanifah, Hani Siti; Budiman, Adil Fazri

doi:10.52434/jwe.v19i3.936

Cited by 3 publications

(3 citation statements)

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“…There is a similarity in examining the price variable that influences buying interest There are differences related to product quality as independent variables and brand image has no effect on purchase intention 10 (Rosmayati et al, 2020)…”

Section: There Are Similarities In Researching Promotion Variables On...mentioning

confidence: 99%

“…3) Service Quality: (Dwi Hartono et al, 2017) , (Evita et al, 2017), (Mulya Firdausy & Idawati, 2017) , (Ali et al, 2018a), (Ali et al, 2018b , (Andrew, 2019), (Rosmayati et al, 2020), (Samadara, 2020) , (Juhaeri & Rinova, 2022) , (Bimaruci & Havidz, 2022), (Juhaeri & Rinova, 2022) , 4) Trust: (Hulu et al, 2018) , (Paolinus & Endang, 2018) , (Abidin & Triono, 2020) , (Then & Johan, 2021 .…”

Section: Conceptual Frameworkmentioning

confidence: 99%

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Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review)

Hidayat,

Menhard,

Chintya Ones Charli

et al. 2023

DIJEFA

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This literature survey article discusses the impact of brand image and advertising on purchase intent and decision making with the aim of generating research hypotheses about the effects between variables that can be used in further research. The method of writing this literature review is a library research method derived from online media such as Google Scholar, Mendeley, and other online media. The results of this literature search are: 1) Brand image influences purchase intention. 2) Advertising influences purchase intent. 3) Brand image influences purchasing decisions. 4) Advertising influences purchasing decisions. 5) Purchase intent influences purchase decisions. It is hoped that future researchers will be able to add or study other variables that influence interest and purchase decisions, such as price, product quality, service quality, brand ambassadors, and trust.

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Section: There Are Similarities In Researching Promotion Variables On...mentioning

confidence: 99%

Section: Conceptual Frameworkmentioning

confidence: 99%

Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review)

Hidayat,

Menhard,

Chintya Ones Charli

et al. 2023

DIJEFA

View full text Add to dashboard Cite

show abstract

“…Promotion is a way that companies do in persuading and informing consumers about their products directly or indirectly [7]. Promotion is a form of communication that provides an explanation of the beliefs of potential consumers regarding goods or services with the aim of gaining attention and purchasing power of potential consumers Journal of Applied Management and Business (2022) [7]. Promotion indicators include: a) Frequency of promotions; b) Promotion quality; c) Promotion quantity; d) Promotion time; and e) Accuracy or suitability of promotional objectives [8].…”

Section: Promotionmentioning

confidence: 99%

The Role of Marketing Management in Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri)

Saputra

Sumantyo

2022

J. Appl. Manag. Bus.

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This article discusses the Role of Marketing Management in the Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri). This study uses quantitative methods and uses IBM SPSS 27 in analyzing the data. The population in this study were 119 respondents with a total sample of 40 respondents. In determining the research sample, the researcher used a sampling technique, namely Simple Random Sampling. Data obtained from questionnaires made on google form and then distributed to respondents using a Likert scale measurement scale. The tests carried out in this study are Validity and Reliability Test, T test, F test and Coefficient of Determination Test. The results of this study are: 1) Corporate image has a significant effect on the Role of Marketing Management partially; 2) Brand awareness has a significant effect on the Role of Marketing Management partially; 3) Promotion has an effect on the Partial Role of Marketing Management; and 4) corporate image, brand awareness, and promotion influence the role of marketing management simultaneously.

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Effects of Product Quality and Promotion on Purchase Decision: A Case Study of The Lanang Suhang Soluble Coffee In Lahat Regency

Hasanah

Hestin

Hardiyansyah

2021

int.jour.sci.res.mana.

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This study aims to investigate the effects of product quality and promotion on purchase decisions. This analysis is a case study involving the Lanang Suhang soluble coffee brand in Talang Agung Village, Pajar Bulan District, Lahat Regency, South Sumatera, Indonesia. Data demonstrated that the soluble coffee brand has experienced growth of as much as 10% from the last 3 years of business operation. Data were collected through questionnaires and analysed using SPSS. Results reveal that product quality has no significant effects on purchase decisions. Conversely, the promotion has significant and positive effects on purchase decisions. Simultaneously, both product quality and promotion have significant and positive impacts on purchase decision of the Lanang Suhang soluble coffee brand located in the Talang Agung Village, Pajar Bulan District, Lahat Regency, South Sumatera, Indonesia. Practical implications are discussed.

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Pengaruh Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian Kopi pada Mahkota Java Coffee Garut

Cited by 3 publications

References 0 publications

Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review)

Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review)

The Role of Marketing Management in Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri)

Effects of Product Quality and Promotion on Purchase Decision: A Case Study of The Lanang Suhang Soluble Coffee In Lahat Regency

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