Pengaruh Promosi  Dan Penetapan Harga Terhadap Keputusan Pembelian Produk Cendo

Widodo, Arif Siaha; Wardani, Surti

doi:10.32493/jpkpk.v3i2.4496

Cited by 2 publications

(3 citation statements)

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“…Pernyataan tersebut diperkuat dengan pernyataan (Suprapto, 2016) dalam jurnalnya yang menyatakan bahwa penetapan harga adalah upaya untuk mengenalkan produk dengan sasaran masyarakat, dimana harus dipelajari segala sesuatu yang menjadi hasrat konsumen. (Widodo & Wardani, 2020) dalam jurnalnya juga mengatakan keputusan pembelian oleh konsumen dipengaruhi oleh harga yang ditetapkan produsen.…”

Section: Pengaruh Pricing Terhadap Pendapatan Umkmunclassified

E-commerce, Inovasi, Pricing, dan Pendapatan UMKM di Masa Pandemi Covid-19

Erawati

Pramelia

2022

reslaj

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The purpose of this study was to determine the effect of e-commerce, innovation, and pricing on MSME income during the COVID-19 pandemic. The population of this research is MSME actors in Kulon Progo Regency. The method in this research is descriptive quantitative method. The sampling technique used was convenience sampling with a total of 101 respondents. Data was collected by distributing questionnaires in the form of a google form link. The data analysis technique used is multiple linear regression model. Based on the results of hypothesis testing in this study partially shows that the e-commerce variable has an effect on income. The innovation variable has an effect on income. The pricing variable has an effect on income. The results of the simultaneous test show that the calculated F value > F table is equal to (35.641 > 2.69) and a significance level (0.000 < 0.10) so it can be concluded that the variables of e-commerce, innovation, and pricing simultaneously have a positive and significant effect on revenue. SMEs. Judging from the results of the coefficient of determination R^2, 51% of MSME income is influenced by e-commerce, innovation, and pricing variables, while the remaining 49% is influenced by other factors not involved in this study.. Keywords: E-commerce, Innovation, Pricing, MSME income

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Section: Pengaruh Pricing Terhadap Pendapatan Umkmunclassified

E-commerce, Inovasi, Pricing, dan Pendapatan UMKM di Masa Pandemi Covid-19

Erawati

Pramelia

2022

reslaj

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“…The results of the study which state that promotions positively affect purchasing decisions are [10], [21] and [53], [3], and [11]. Based on this, the formulation of the hypothesis is that promotion has a positive effect on purchasing decisions.…”

Section: Effect Of Promotion and Purchase Decisionmentioning

confidence: 99%

“…According to [29], promotion has a significant effect on purchasing decisions. According to [10], [21], [53], [3], and [11], there is a positive influence between promotion and purchase decisions. Meanwhile, according to [20] the results of his research indicate that promotion has a negative effect on purchasing decisions.…”

Section: Introductionmentioning

confidence: 99%

Research Design To Analyze Factors Influencing Purchase Decisions (Online Business Platform Users)

Rachmawati¹,

Tubastuvi²,

Pramono³

et al. 2022

Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwoker

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The existence of a pandemic that has hit the world has changed many rules of human life, including those related to business. Businesses that bring together sellers and buyers directly (offline) are turning into online sales and purchases. This condition is known as the digital era. In this digital era, social media increasingly has an important role as a business tool. The change from offline to online has an impact on consumers in making purchases of a product. Online shopping is increasing. Problems that arise as a basis for consideration for making online purchases include promotional factors, brand image, and brand awareness so that the plan of the purpose of this study is to analyze the influence of promotion, brand image, and brand awareness on online purchasing decisions. Respondents in this study were consumers who had shopped for fashion products using an online platform with a minimum age of 17 years. The plan is to collect data using questionnaires that are distributed online to consumers who live around the Muhammadiyah University of Purwokerto. The data will be analyzed using multiple linear regression using SPSS. The expected results are both simultaneously and partially, promotion, brand image, and brand awareness have a positive effect on online purchasing decisions.

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Pengaruh Promosi Dan Penetapan Harga Terhadap Keputusan Pembelian Produk Cendo

Cited by 2 publications

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E-commerce, Inovasi, Pricing, dan Pendapatan UMKM di Masa Pandemi Covid-19

E-commerce, Inovasi, Pricing, dan Pendapatan UMKM di Masa Pandemi Covid-19

Research Design To Analyze Factors Influencing Purchase Decisions (Online Business Platform Users)

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