Pengaruh Sikap, Norma Subjektif Dan Persepsi Kontrol Perilaku Terhadap Niat Beli Produk Makanan Dan Minuman Dalam Kemasan Berlabel Halal  Di Supermarket Kabupaten Jember

Muâ€TMarrofah, Afrila; Munir, Misbahul; Rokhim, Abdul

doi:10.30739/istiqro.v6i2.570

Cited by 5 publications

(6 citation statements)

References 1 publication

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“…As can be observed, the significance value is 0.200, which is greater than the probability value of 0.05 or 0.05 0.200, and the regression results are 0.109. The results of this study contrast with those of previous studies by Efendi et al (2020) and Mu'arrofah et al (2020). Their study indicates that attitude has a significant positive influence on purchase intention of food labeled halal.…”

Section: Discussioncontrasting

confidence: 99%

“…The significance value is 0.028, which is significantly less than the probability values of 0.05 or 0.05 > 0.028, and the regression results are 0.107. The results of this study follow research conducted by Efendi et al (2020) andMu'arrofah et al (2020) that subjective norms have a positive and significant influence on the intention to buy halal-labeled food. Subjective norms are strongly linked to the expectations of others or groups of others that may have an influence on one's decision.…”

Section: Discussionsupporting

confidence: 89%

“…For instance, research by Azlan et al (2022) indicated that all variables of the theory of planned behavior comprising attitude, subjective norms, and perceived behavioral control, as well as religiosity and ambiance, were positively and significantly linked with the desire to purchase halal food products by students. This is corroborated by previous studies that attitude, subjective norms, and behavioral control have a positive and significant influence on the purchase intention of halal food (Alam & Sayuti, 2011;Effendi et al, 2020;Mu'arrofah et al, 2020). However, it differs from the study carried out by Ningtyas et al (2021) and Ikhsan and Sukardi, (2020) suggesting that although attitude and behavioral control had a positive and significant influence on purchase interest in halal-certified products, subjective norms had no positive and significant influence on buying interest in halal-certified products.…”

Section: ~102~supporting

confidence: 87%

“…Their study indicates that attitude has a significant positive influence on purchase intention of food labeled halal. Similar to Efendi et al (2020) andMu'arrofah et al (2020), Vongurai (2021) describes that attitudes toward halal food and halal logo are determinants of consumer's purchase intention of halal food products in Thai. This might be accounted to public doubt and mistrust of the halalness of the goods available in the market.…”

Section: Discussionmentioning

confidence: 79%

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Halal Marketplace: The Influence of Attitude, Subjective Norms, and Perceived Behavior Control on Purchase Intention of Muslim Consumers

Fuadi

Bukhari

Firdiyanti

2022

Shirkah

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Halal is currently a global concept that is becoming more universally recognized. Strengthening the digital economy is advocated by the 2019–2024 Indonesian Islamic Economic Masterplan (MEKSI), whose primary target is the halal market. Drawing in this issue, this study scrutinizes the influence of attitude, subjective norms, and perceived behavior control on the purchase intention of Muslim consumers in the halal marketplace. This study involves the Muslim community in Semarang, Indonesia. Taking a sample of 100 respondents, this quantitative study was used with multiple linear regression. The results demonstrated that Muslim consumers have a good understanding of the halal market. An individual's understanding of the halal market improves with increasing levels of education. Subjective norms and behavior control have a significant influence on the purchase intention of Muslim consumers in the halal marketplace. Attitude does not significantly influence Muslim consumers' purchase intentions in the halal marketplace. The outcomes of this research are anticipated to be helpful to Muslim consumers and entrepreneurs in encouraging competitiveness and sales so they may create a digital platform-based halal marketplace ecosystem in light of KNKS' expectations.

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Section: Discussioncontrasting

confidence: 99%

Section: Discussionsupporting

confidence: 89%

Section: ~102~supporting

confidence: 87%

Section: Discussionmentioning

confidence: 79%

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Halal Marketplace: The Influence of Attitude, Subjective Norms, and Perceived Behavior Control on Purchase Intention of Muslim Consumers

Fuadi

Bukhari

Firdiyanti

2022

Shirkah

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“…Kemudian dari penelitian yang lain diperoleh bahwa sikap dan norma subjektif berpengaruh positif dan signifikan terhadap niat seseorang dalam membeli makanan dan minuman yang berlabel halal. Sedangkan persepsi kontrol perilaku berpengaruh akan tetapi tidak signifikan terhadap niat seseorang (Mu'arrofah et al, 2020). Jika sikap dan norma subjektif dapat mempengaruhi seseorang untuk membeli makanan yang berlabel halal maka secara tidak langsung hal tersebut juga dapat meningkatkan penjualan maupun omset dari pelaku UMKM.…”

Section: Tabel 1 Jumlah Penduduk Kabupaten Sumenep Menurut Agama Tahu...unclassified

Studi Komparatif Theory Planned Behavior antara yang Sudah dan yang Belum Tersertifikasi Halal di Sumenep

Fatima,

Amir

2023

EJEBI

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This study aims to determine the comparison of Theory Planned Behavior of MSME actors between those who have and those who have not been halal certified in Sumenep. The method used is a qualitative descriptive approach, data collection is obtained from interviews, observation, and documentation. And the technique of taking informants using purposive sampling technique. The results showed that in terms of the attitude of the reasons why Sumenep MSME players want to carry out halal certification is because they consider that halal certification can have a positive impact on sales. Meanwhile, MSME players who do not have halal certification consider that halal certification has no impact on sales. Then, from the subjective norm factor that encourages MSME players to want to carry out halal certification due to requests and support from people in the surrounding environment. Meanwhile, MSME players who do not yet have halal certification, they do not get support or requests from their surroundings. In terms of perceived behavioral control, the reason why MSME players want to carry out halal certification is due to their perception of the ease of conducting halal certification. Meanwhile, MSME players who do not yet have halal certification consider that the process of applying for halal certification is difficult. So it can be concluded that the behavior of MSME players Sumenep is good in terms of attitudes, subjective norms and perceptions of contradictions.

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Analysis of factors influencing intention to purchase halal Japanese food: The moderating role of religiosity

El Ashfahany,

Khansa Farrahvanaya,

Subhi Apriantoro

et al. 2024

Innovative Marketing

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The purpose of this study is to investigate the factors affecting the desire to purchase halal Japanese cuisine using the theory of planned behavior and religiosity as a moderator. The study employs the structural equation modeling partial least square (SEM PLS) method to analyze data obtained from questionnaires administered to 202 Muslim consumers at halal Japanese restaurants (Ramen Ya, Marugame Udon, and Sushi Tei). The findings demonstrate that attitudes (β = 0.228, p = 0.074), subjective norms (β = 0.198, p = 0.076), perceived behavioral control (β = 0.133, p = 0.035), and religiosity (β = 0.459, p = 0.000) significantly affect the intention to buy Japanese food labeled halal. In addition, halal awareness (β = 0.593, p = 0.000) and religiosity (β = 0.227, p = 0.039) also have a significant positive effect on attitude. However, the presence of religiosity does not significantly moderate the relationship between attitude, subjective norm, and perceived behavioral control towards purchase intention. Although religiosity does not act as a moderator, the outcomes of this analysis are expected to be useful for the Japanese halal cuisine sector, notably in countries with a majority Muslim population, to consider religiosity as an essential factor in increasing purchase intention. Acknowledgment The authors received financial support for the research, authorship, and publication of this article from Universitas Muhammadiyah Surakarta, Indonesia, under the Integration Research Grant Program (HIT).

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Pengaruh Sikap, Norma Subjektif Dan Persepsi Kontrol Perilaku Terhadap Niat Beli Produk Makanan Dan Minuman Dalam Kemasan Berlabel Halal Di Supermarket Kabupaten Jember

Cited by 5 publications

References 1 publication

Halal Marketplace: The Influence of Attitude, Subjective Norms, and Perceived Behavior Control on Purchase Intention of Muslim Consumers

Halal Marketplace: The Influence of Attitude, Subjective Norms, and Perceived Behavior Control on Purchase Intention of Muslim Consumers

Studi Komparatif Theory Planned Behavior antara yang Sudah dan yang Belum Tersertifikasi Halal di Sumenep

Analysis of factors influencing intention to purchase halal Japanese food: The moderating role of religiosity

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