Perkembangan sektor halal saat ini mulai mendapat perhatian dari banyak negara di dunia. Berdasarkan data dari Global Islamic Economy (2018) menyatakan bahwa jumlah muslim di dunia mencapai 1,8 milyar, dengan estimasi pengeluaran terhadap produk halal oleh muslim dunia pada tahun 2017 sebesar US$ 2,1 triliun. Berdasarkan data dari Badan Pusat Statistik pada tahun 2010, Indonesia merupakan negara dengan penduduk muslim mayoritas sebanyak 207.176.162 jiwa. Dengan banyaknya negara asing yang menjalin kerjasama dengan negara Indonesia dalam sektor perdagangan, menimbulkan masalah pada salah satu sisi, yakni dimana tidak semua produk yang di impor ke Indonesia memiliki jaminan halal. Menjadi hal penting untuk penyantuman label halal pada setiap makanan dan minuman dalam kemasan, guna menjamin konsumen muslim dalam mengonsumsi makanan dan minuman berkemasan. Penelitian yang akan dilakukan ini adalah untuk mengukur niat individu muslim yang ada di Kabupaten Jember dalam membeli produk makanan dan minuman dalam kemasan berlabel halal. Teori yang digunakan dalam mengukur perilaku muslim dalam mengonsumsi produk makanan dan minuman berlabel halal ini adalah dengan menggunakan Theory of Planned Bahavior (TPB). Metode penelitian dalam penelitian ini adalah dengan pendekatan kuantitatif, dimana analisis data yang dilakukan menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel sikap, norma subjektif berpengaruh positif dan signifikan terhadap niat. Sedangkan persepsi kontrol perilaku berpengaruh tetapi tidak signifikan terhadap niat.

This study aims to describe the quantity of influence of work motivation (X) on employee satisfaction (Y) in the Basmalah store in Banyuwangi district. Which is suspected that there is a significant influence. Sampling in this study uses Non-Probability sampling by distributing questionnaires to all employees at the Basmalah store in Banyuwangi, as many as 23 employees in all Basmalah shop outlets in Banyuwangi Regency. Data analysis uses descriptive analysis method, the statistical analysis method consists of analysis in the form of simple linear regression and testing the coefficient of determination (R2). The results of this study indicate a positive and significant influence on work motivation factors (X), on Employee Satisfaction (Y) at Basmalah stores in Banyuwangi Regency. The results obtained from this simple linear test, explained that Work Motivation in this study, had a significant influence on Employee Satisfaction, it was indicated by a significance value of 0,000 and the value of the deternimation coefficient (R2) of 0.536, which means that work motivation had influence of 53.6% on Employee Satisfaction at Basmalah stores in Banyuwangi Regency.

The halal product industry continues to grow and has a big influence on the global market. In fact, Indonesia is determined to make the country's halal product industry more competitive in the world halal market. To anticipate this global market competition, Indonesia as a Muslim majority country must be able to take the advantage of this enormous opportunity. The role of the network in developing halal products to the global market was when marketing its products. PT. Mitratani could not be separated from relationships with business partners. Each business partner had a role to play. Also, PT. Mitratani could not separate the use of information technology and media as a means to expand marketing to the global market. To create an edge in competition, PT. Mitratani focused on customer and consumer needs. The most important thing was to build trust in business partners. PT. Mitratani's advantage was in the cultivation of edamame. It was from planting to the use of pesticides and fertilizers, until PT Mitratani farmers did their own crops and carried out quality control on each land. This was done to maintain the quality of edamame. PT. Mitratani also improved the quality of its products by implementing HACCP, SOP and GMP in processing and production. In addition to maintaining the quality of PT, Mitratani had established good relationships with company stakeholders so that loyalty and trusted in the product and the company could continue.

Kotler and Armstrong state that competitive advantage is an advantage gained by offering lower value or by providing greater benefits due to higher prices. Ironically, the importance of competitiveness has faded with decades of great expansion and prosperity, resulting in many companies losing sight of competitive advantage in the struggle to further develop in pursuit of diversification. Porter pointed out that there are several strategies that can be developed by companies such as increasing product differentiation, cheaper prices than competitors, good delivery systems, and easier payment systems as well as alternative strategies that can be developed, namely by increasing capital for business development, adding production equipment machinery, and training programs for employees. At this time Gojek and Grab are growing rapidly in running online transportation. Where Gojek and Grab dominate the market share in Indonesia, especially in Jember Regency. Of the many online transportation circulating on social media, Gojek and Grab are very widely used by consumers

This research method used descriptive qualitative methods (Qualitative Research).The results of this study were in the application of the village economy, the family values that were still thick in the villages must be further enhanced and adhered to as a guide and boundaries so there was no friction between village members (village officials) and the village community itself. With existing institutions or habits, rural communities were usually able to cooperate without significant friction which results in unfair competition in the economic improvement of the village community.