Penggunaan Website Dan Media Sosial Dalam Membangun Citra Positif Perguruan Tinggi

Abstract

Having a positive image is an achievement for companies and organizations including a university. As a Public Relations (PR), building image both internally or externally is part of Public Relations' job. In building the image, Online media and social media are really needed. Online media and social media are the communication media that are used by PR in order to improve or regain the positive image of the university. The purpose of this research is to find out whether using online media and social media can build positive image of the university or not. This research is a descriptive qualitative research, by using interviews, observation, and documentation for getting the data. This research uses Satya Wacana Christian University-Salatiga (UKSW) as the case study. The results of this research indicate that the use of Online media and social media in universities significantly influences the positive image, that is UKSW as a university with various ethnics and achievements, so it affected and educated the community. From the information, the communities can assess whether the universities have high quality, strong tolerance and cultured or not. Through online media and social media, trust also emerges from the communities, and this will positively affect the positive image of the university.

Enhancement Strategy of Prospective Students’s Interest in Zakat and Waqf Management Program

“…Furthermore, in the research, it is stated that it is also necessary to pay attention to the elements in the website such as: honesty, interaction, affordability, availability of useful information, website maturity, usefulness, openness and positive values. In other studies, it is also said that the use of websites significantly affects the positive image of universities (Apriananta & Wijaya, 2018).…”

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“…Pada website perguruan tinggi merupakan aplikasi berbasis online yang digunakan beberapa perguruan tinggi untuk dapat berhubungan dengan eksternal maupun internal (Apriananta & Wijaya, 2018). Fasilitas yang digunakan pada website ini antara lain menyebarkan berita atau pengumuman, sistem akademik dan media promosi (Marlius & Ananda, 2020).…”

Rebranding of Poso Regency Tourism After Social Conflict

“…Website merupakan wadah penyedia informasi yang berupa kumpulan halaman yang bisa diakses melalui perangkat komputer yang terkoneksi dengan jaringan internet. Melalui website, segala informasi dapat diperoleh sekaligus dikelola oleh semua orang di dunia dengan berbagai sumber yang lengkap tersaji di internet (Apriananta & Wijaya, 2018). Website juga merupakan bentuk implementasi dari bahasa pemrograman web (web programming) yang terdiri atas kumpulan halaman informasi data teks, data gambar diam atau bergerak, data animasi, suara, video atau gabungan dari semuanya, baik yang bersifat statis maupun dinamis yang membentuk satu rangkaian bangunan yang saling terkait dimana masing-masing dihubungkan dengan jaringan-jaringan halaman (Prasetyo, 2015).…”