The impact of the pandemic COVID-19 resulted in the weakening of the State economy causing a decrease in individual income, in contrast to the collection of zakat during the pandemic increased, the increase in zakat funds is inseparable from the behavior of muzakki, then from the purpose in the study how muzakki behavior in paying their zakat during the pandemic COVID-19, and how the response or response muzakki to the management of BAZNAS this study explored the approach of mix method with random sampling techniques numbered 396 respondents. The data was obtained based on the results of an online questionnaire through a google form. The results of this study showed that the behavior of charity during the pandemic COVID-19 does not affect in giving zakat even though it is in the red zone, in all respondents have done zakat, especially zakat fitrah which is often done in the month of Ramadan, as for zakat payments made in mosques or directly. However, the majority muzakki paid zakat through zakat institution because of credibility, transparency, and accountability reason.

Abstract, The program of Zakat and Waqf Management at the Faculty of Islamic Economics and Business IAIN Padangsidimpuan experienced a decline in the number of students from 2018 to 2020. As a study program with a field of science that is currently trending nationally and globally, there should be an increasing number of enthusiasts, but on the contrary actually decreased. Therefore, the purpose of this study was to analyze the strategy of increasing the interest of prospective students of the Zakat and Waqf Management Study Program. This study uses a descriptive qualitative approach where the number of informants is 333 people, namely senior high school students and students from Islamic boarding schools in Padangsidimpuan City, South Tapanuli Regency and other surrounding cities/regencies. The results of the study indicate that there is some academic and non-academic information that must be added to various existing promotional media. Promotional media that must be maintained are direct selling (official websites), social media (Facebook, Instagram and Youtube, advertisements (brochures), personal selling (promotion teams to schools).