Penguatan Promosi Desa Wisata Berbasis Kearifan Di Desa Pujon Kabupaten Malang

Abstract


 Abstract
 Tourism village is largely based in local wisdom is a form of integrated activities between attractions, accommodation, supporting facilities and additional facilities in the form of village management presented in the structure of community life that is bound by traditional procedures and norms that apply in the village. The development of sustainable tourism villages reguires the participation of local communities in all phases of development starting from the planning, implementation and supervision and control stages. Pujon Kidul Village in Pujon subdistrict, Malang regency is one of the tourist villages developed by the village community, which has tourism potential from the agriculture, livestock and small to mediun industries which is supported by the geographical and climatological conditions of the region. The purpose of this activity is to strengthen the promotion of village teourism based in local wisdom by identifying the potential of the Pujon Kidul village tourism area. Approach to the implementation of community service using the Rural Appraisal Approach (RAA) through a Group Discussion Forum (FGD) between the Pujon Kidul village apparatus, the Tourism Awarness Group (Pokdarwis) and the representatives of the village community. The results of this activity are strengthening promotion through a catalog of tourism village potentials and understanding of village afficials, the community and the private sector in planning the development of tourism villages through the utilization of the potential of geography, agriculture, animal husbandry and plantations in the tourism village of Pujon Kidul District of Pujon Malang Regency which begore socialization and counselling was 32% to 96%..
 
 Keyword : Local Wisdom, Tourism Potentials, Tourism Village 
 
 Abstrak
 Desa wisata sebagaian besar berbasis pada kearifan lokal desa adalah bentuk kegiatan terintegrasi antara atraksi, akomodasi, fasilitas pendukung dan fasilitas tambahan berupa manajemen desa yang disajikan dalam struktur kehidupan masyarakat yang terikat dengan prosedur tradisi dan norma yang berlaku di desa. Pengembangan desa wisata yang berkelanjutan membutuhkan partisipasi masyarakat lokal dalam seluruh fase pengembangan mulai dari tahap perencanaan, implementasi dan pengawasan serta pengendalian. Desa Pujon Kidul di Kecamatan Pujon Kabupaten Malang merupakan salah satu desa wisata yang dikembangkan oleh masyarakat desa, memiliki potensi wisata dari sector pertanian, peternakan dan industry kecil ke menengah yang didukung kondisi geografi dan klimatologi wilayahnya. Tujuan dari kegiatan ini adalah penguatan promosi desa wisata yang berbasis kearifan lokal dengan mengidentifikasi potensi kawasan wisata desa Pujon Kidul. Pendekatan – pendekatan pelaksanaan pengabdian dengan menggunakan metode Rural Appraisal Approach (RAA) melalui Forum Group Diskusi (FGD) antara aparatur desa Pujon Kidul, Kelompok Sadar Wisata (pokdarwis) dan perwakilan masyakat desa. Hasil dari kegiatan ini adalah penguatan promosi melalui katalog potensi desa wisata dan pemahaman aparatur desa, masyarakat dan pihak swasta dalam perencanaan pengembangan desa wisata melalui pemanfaatan potensi geografi, pertanian, peternakan dan perkebunan di desa wisata Pujon Kidul Kecamatan Pujon Kabupaten Malang yang sebelum sosialisasi dan penyuluhan sebesar 32% menjadi 96%. 
 
 Kata kunci : Desa Wisata, Potensi wisata, Kearifan Lokal.

Developing a Sustainable Tourism Village Model: An Exploratory Study

“…The study found that KLMTV maximized all available resources, including utilizing the residents' houses as bed and breakfast lodgings, serving menus of regional specialties to visitors, performing local cultures and giving educational tours on making regional specialties such as herbal medicine and Tiwul snacks. The results of this study support the studies of Pantiyasa and Supartini (2016), Wisudawati and Maheswari (2018), Suteja, Wahyuningsih, and Masyhudi (2019), Widyastuty, Rukmana, and Tribhuwaneswari (2020) which shows that one of the driving factors behind the development of a tourism village was the potential of regional resources. This finding is also in line with the research results by Soemardiono et al (2021) and Lasally et al (2021) claiming that community support is a determining factor in the development of a tourism village.…”

Analisis Potensi Alam Desa Kwang Rundun Untuk Menunjang Konsep Ekowisata Serta Identifikasi Desa Kwang Rundun Sebagai Desa Wisata

“…Banyaknya potensi alam dan manusiasangat mendukung gerakan pariwata dengan pemanfaatan potensi dari hasil industri kecil, pertaniandan perkebunan untukdiintegrasikan dengan wisata desa tematik yang tetap memperhatikan norma dan kearifan lokal. Kegiatan wisata berbasis kearifan lokal melibatkan partisipasi masyrakat secara aktif (Nuurlaily et al, 2020). Partisipasi masyarakat Desa Kwang Rundun saat ini dalam pariwisata terbilang sudah mulai menggeliat, dengan adanya komunitas kelompok sadar wisata Desa Kwang Rundun yang disahlan tahun 2018.…”