Peningkatan Kinerja Bisnis Umkm Batik Semarang Dengan Menciptakan Keunggulan Bersaing

Yuliana, Rahmi; Filatrovi, Eldes Willy

doi:10.35448/jte.v14i1.5415

Cited by 2 publications

(2 citation statements)

References 1 publication

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“…The competitive advantage variable as a mediating variable has a positive and significant effect on the marketing performance of SMEs in Semarang Regency. These results were in line with research conducted by (Unud et al, 2017), (Yuliana & Filatrovi, 2019). The flexibility indicator on the competitive advantage variable has the lowest value compared to the other three variables namely quality, customer relations, and customer satisfaction.…”

Section: Discussionsupporting

confidence: 91%

Relationship Marketing and Digital Marketing on Competitive Advantage in Enhancing SMEs Marketing Performance at Semarang Regency

Sudari,

Pambreni

2024

Jambura Sci. Manag.

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Purpose: The study is conducted to analyze the effect of Relationship Marketing and Digital Marketing toward Competitive Advantage in Enhancing Marketing Performance at SMEs in Semarang Regency.Design/Methodology/Approach: The research method used path analysis. The independent variables in this study are relationship marketing and digital marketing, competitive advantage as an intervening or mediating variable, and marketing performance as the dependent variable. Primary data was obtained by questionnaire as the instrument of collecting data. The data was processed with SPSS 23. The population in this study is 11959 SMEs in Semarang Regency, then the number of samples is 100 SMEs, the sample was determined by Slovin formula.Findings: The study showed that relationship marketing and digital marketing have an effect on competitive advantage in marketing performance improvement. SMEs can increase customer trust and commitment by maintaining the quality of the products sold so that customers are not disappointed with the product when making repeat purchases. In other ways, SMEs must provide good service to customers and prospective customers. SMEs need to compile or create even more attractive promotional programs so that customers become interested in buying products at SMEs, by sharing promotions more frequently on social media so that promotional information can be reached by customers more broadly. Improving good relations with customers, one of which is always ready to be responsive in serving customers when customers need information or services from SMEs. To improve marketing performance, SMEs owners can pay more attention to their relationship with customers and the use of digital marketing in carrying out their business.

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Section: Discussionsupporting

confidence: 91%

Relationship Marketing and Digital Marketing on Competitive Advantage in Enhancing SMEs Marketing Performance at Semarang Regency

Sudari,

Pambreni

2024

Jambura Sci. Manag.

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“…Kegiatan pengembangannya ditujukan sebagai salah satu pilar ekonomi kerakyatan yang dapat menjadi penggerak utama perekonomian daerah. Kinerja bisnis UMKM dapat ditinjau dari beberapa aspek, yaitu nilai tambah, unit usaha, tenaga kerja dan produktivitas, dan nilai ekspor (Yuliana & Filatrovi, 2019).…”

Section: Strategi Ekonomi Dalam Bisnis Umkmunclassified

Prospek Bisnis Dan Pemberdayaan Umkm Dalam Perspektif Ekonomi Islam: Studi Kasus Pada Usaha Permen Jahe Fadhilah

Happy

Surur

Adinugraha

2021

JTM

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Penelitian ini bertujuan untuk menggambarkan strategi pengembangan melalui variabel SDA, SDM, pemasaran, modal dan teknologi pada usaha kecil menengah sektor industri oleh-oleh khas Pekalongan di Kecamatan Buaran, Kabupaten Pekalongan. Penelitian ini menggunakan metode penelitian Kualitatif dengan pendekatan deskriptif. Jenis penelitian adalah penelitian lapangan. Hasil penelitian menunjukkan bahwa UMKM Permen Jahe Fadhilah di Kelurahan Sapugarut Gang 14 tersebut memiliki Kontribusi dalam keperdayaan yang sangat penting bagi kesejahteraan masyarakat serta menambah pendapatan masyarakat sekitar sehingga dapat mencukupi kebutuhan sehari-hari seperti pangan, maupun kebutuhan lainnya seperti tempat tinggal, kesehatan keluarga dan kebutuhan akan pendidikan anak-anak mereka.terlihat dari hasil penelitian diketahui dari orang informan yaitu mengalami peningkatan pemberdayaan dalam kesejahteraan masyarakat.

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Peningkatan Kinerja Bisnis Umkm Batik Semarang Dengan Menciptakan Keunggulan Bersaing

Cited by 2 publications

References 1 publication

Relationship Marketing and Digital Marketing on Competitive Advantage in Enhancing SMEs Marketing Performance at Semarang Regency

Relationship Marketing and Digital Marketing on Competitive Advantage in Enhancing SMEs Marketing Performance at Semarang Regency

Prospek Bisnis Dan Pemberdayaan Umkm Dalam Perspektif Ekonomi Islam: Studi Kasus Pada Usaha Permen Jahe Fadhilah

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