Peningkatan Omset Penjualan Kelompok Pengrajin Keset melalui Online Marketing

Irianti, Nathasa Pramudita; Susanti, Rizki Dwi Aprilia; Triswidrananta, Odhitya Desta; Wijaya, Elita Mega Selvia

doi:10.26905/abdimas.v1i1.4819

Cited by 6 publications

(6 citation statements)

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“…Partners also have the ability to market products using social media, namely Facebook and Instagram. Likewise, the results of the service Wardani (2019), Irianti et al (2021), Sule &Siswanto (2021), andSeptiningrum et al (2020) all of which showed good results. mean the same.…”

Section: Introductionmentioning

confidence: 87%

Assistance in using the marketplace platform for scavenger groups

Diyani¹,

Widiawati²,

Muis

2022

ABDIMAS J. Pengabdi. Masy. Univ. Merdeka Malang

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A problem in small-scale industries is the lack of marketing knowledge of digital technology. Based on this problem, this Community Service activity was carried out with the aim of increasing the knowledge of the scavenger group who are members of the Tunas Mulia Foundation, in the Bantar Gebang Integrated Waste Management Site, Bekasi. Activities are carried out through training and assistance in using sales applications through the marketplace platform. The purpose of this activity is to help increase the income of scavenger families by expanding the market through digital technology. The method used is the presentation of the material at the location of the Foundation. The material is given by the lecturer and then direct practice in making the platform is assisted by students as a companion to the participants. A total of 40 scavengers who participated in the mentoring were divided into two classes. The PKM activity was carried out for half a month, starting on December 14-30, 2021. The results of this activity were very satisfying for the participants, as seen from the results of the questionnaire and had increased the ability of participants to market their products through the marketplace and proved to significantly increase family income.

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Section: Introductionmentioning

confidence: 87%

Assistance in using the marketplace platform for scavenger groups

Diyani¹,

Widiawati²,

Muis

2022

ABDIMAS J. Pengabdi. Masy. Univ. Merdeka Malang

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“…Technological development in the form of social media can improve product marketing which previously only used websites but is now increasingly widespread (Irianti et al, 2021). The social media platforms that can be optimized include: (1) Instagram.…”

Section: Socialization and Digital Marketing Trainingmentioning

confidence: 99%

Training and coaching on digital marketing as an information and promotional media

Andiani

Kusumayani²,

Trianasari³

et al. 2023

ABDIMAS J. Pengabdi. Masy. Univ. Merdeka Malang

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Panji Tourism Village that is located in Buleleng Regency, Bali has various tourism potentials such as nature, history, culture, and man-made attractions which are generally developed through training and education for micro small, and medium enterprises products as valuable and highly competitive tourist souvenirs from Panji Village. However, these various potentials have not been properly promoted in order to attract tourists. In the era of information and technology, digital marketing has become one of the keys in developing Panji Tourism Village to provide information and effective promotions to introduce cultural wisdom and natural beauty. Departing from this condition, this community service program aimed at assisting the village in increasing the promotion and branding of Panji Tourism Village through providing socialization and training related to digital marketing to POKDARWIS members in Panji Village with various social media platforms such as Instagram, Facebook, TikTok, WhatsApp, virtual tours, and websites, providing profiles, developing and managing the https://ecovilllagepanji.id website. The methods of the community service program were mainly in the form of a workshop that included lectures, discussion, and practice. The result of the community service program is the creation of creative and innovative web-based digitization of tourism village profiles. This promotional media is able to bring in tourists thereby increasing the welfare of the community.

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“…Beberapa kegiatan sejenis telah dilakukan sebelumnya, seperti yang dilakukan oleh Irianti dkk (2021) menyebutkan bahwa Marketplace menjadi platform online marketing yang mudah UMKM untuk mengembangkan usaha kerajinan [12]. Sumarmi dkk (2021) menjelaskan bahwa digital marketing, pembuatan media online, dan pendampingan implementasinya harus dikombinasikan secara teori dan praktik [13].…”

Section: Pendahuluanunclassified

Pendampingan dan Pemanfaatan Marketplace Sebagai Digital Marketing Kerajinan Usaha Kreatif Aceh

Basri

Yuswardi

2023

jpni

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Online marketing, or what is known as marketplaces, has opened a new paradigm for marketing and launching products quickly and efficiently compared to the traditional method of selling through stores or point of sale. The key to online marketing success lies in the ability to first look at what and how your competitors operate and attract buyers with products and promotions that are different from other businesses his players. This is because the creative artisanal marketing strategies of various Aceh souvenirs, on average, are waiting for orders from merchants and buyers with traditional patterns. The purpose of this service activity is to advocate, advise and socialize the use of marketplaces in Aceh, especially in Sigli City, Pidie District, Aceh State, by creating a web marketplace for creative crafts sector. is to empower the craftsman and his MSMEs. The method of carrying out activities consists of three phases. Seminars, workshops, monitoring and evaluation. As a result of this activity, a web marketplace digi-expo.mwebs.id for online marketing through internet for creative craft industry in Aceh was implemented to increase the revenue from online sales of products.

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Peningkatan Omset Penjualan Kelompok Pengrajin Keset melalui Online Marketing

Cited by 6 publications

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Assistance in using the marketplace platform for scavenger groups

Assistance in using the marketplace platform for scavenger groups

Training and coaching on digital marketing as an information and promotional media

Pendampingan dan Pemanfaatan Marketplace Sebagai Digital Marketing Kerajinan Usaha Kreatif Aceh

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