People, products, and pursuits: Exploring the relationship between consumer goals and product meanings

Ligas, Mark

doi:10.1002/1520-6793(200011)17:11<983::aid-mar4>3.0.co;2-j

Cited by 78 publications

(54 citation statements)

References 36 publications

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“…The motivation for counter-conformity arises when an individual perceives that they are very similar to others and their personal identity is threatened (Snyder and Fromkin 1977). People can distinguish themselves from others through their behaviors, but also through products that offer symbolic meaning beyond their functional benefits (Ligas 2000). Because possessions can act as extensions of the self, one way that consumers satisfy their need for uniqueness is by acquiring and possessing unique consumer products (Belk 1988).…”

Section: The Need For Uniquenessmentioning

confidence: 99%

Understanding the do-it-yourself consumer: DIY motivations and outcomes

Wolf

McQuitty

2011

AMS Rev

150

105

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Do-it-yourself (DIY) is an increasingly popular consumer behavior, but little is known about this large consumer segment. We undertake a depth interview study and review diverse literatures to develop a conceptual model of DIY behavior that explores the reasons why consumers DIY and the benefits they receive. The purpose of the model is to improve our understanding of a consumer segment that, in many ways, behaves differently from typical consumers. Research propositions are derived and discussions of implications and ideas for future research follow.

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Section: The Need For Uniquenessmentioning

confidence: 99%

Understanding the do-it-yourself consumer: DIY motivations and outcomes

Wolf

McQuitty

2011

AMS Rev

150

105

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“…In a process of consumption stereotyping, other people interpret the meaning of a vehicle and draw conclusions about its holder (Ligas, 2000). Bagozzi and Lee (2005) argue that consumers resist innovations as individuals and as members of a group, thus, potential buyers may believe that their peer group perceives them as too progressive or even as a green geek (Heffner et al, 2005).…”

Section: Social Riskmentioning

confidence: 99%

Adoption barriers and resistance to sustainable solutions in the automotive sector

Wiedmann

Hennigs

Pankalla

et al. 2011

Journal of Business Research

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“…Allen & Ng (1999) distinguish between utilitarian, or functional (Ligas 2000), and symbolic meanings. Utilitarian meanings "are those aspects of the product that allow users to control their environment and focus on the product in-use".…”

Section: 2mentioning

confidence: 99%