Peran Digital Komunikasi Terhadap Perempuan Berwirausaha (Umkm) Di Kota Padang

Susanti, Erna; Firdalius, Fitri; Rahayu, Purwanti Endah

doi:10.31002/rn.v3i2.1983

Cited by 3 publications

(3 citation statements)

References 4 publications

(4 reference statements)

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“…These results support previous research which explains that MSMEs need to sell their products through e-commerce and promote products through digital marketing as a marketing strategy to survive during the pandemic (Atmaja & Novitaningtyas, 2021). Furthermore, previous researchers also explained that digital marketing also has a positive and significant influence on consumer buying interest, thereby strengthening the competitive advantage of MSMEs (Masyithoh & Novitaningtyas, 2021;Susanti et al, 2020;Wisnalmawati et al, 2021). The results of this study support the results of previous studies.…”

Section: Resultssupporting

confidence: 88%

Digital Marketing to Competitive Advantages of MSMEs in Kasongan, Kajigelem, Bantul, Yogyakarta

Kussujaniatun

Sujatmika

Hartati

2022

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This study discusses how to use digital marketing in marketing Micro, Small Medium Enterprise (MSMEs) products in Kasongan, Bantul. Digital marketing is an alternative for small and medium-sized businesses with limited promotional budgets. The use of social media such as Facebook, Whatsapp, Twitter, Instagram, Website and Tiktok is an alternative that can be used to create brand awareness, engagement, sales and even loyalty. The purpose of this study is to determine the use of digital marketing strategies in 115 MSMEs spread across Kajigelem, which consists of four villages namely Kasongan, Jipangan, Gendeng, Lemahdadi villages which have digitalized and the implications for the competitive advantage of these MSMEs based on consumer perceptions. The research method used is a quantitative method with research samples from consumers from MSMEs in Kajigelem, which consists of Kasongan villages. The sampling technique used purposive sampling on 200 respondents with multiple regression analysis. Based on the results of the study, it can be concluded that digital marketing has implications for the competitive advantage of MSMEs in marketing their products by 61% while the remaining 39% is explained by other variables not examined in the study

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Section: Resultssupporting

confidence: 88%

Digital Marketing to Competitive Advantages of MSMEs in Kasongan, Kajigelem, Bantul, Yogyakarta

Kussujaniatun

Sujatmika

Hartati

2022

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“…Komunikasi digital adalah sebuah teknolgi yang berbasis sinyal elektrik komputer, sinyalnya bersifat terputus-putus dan menggunakan sistem bilangan biner yang dapat mempresentasikan informasi tertentu (Susanti et al, 2020). Komunikasi ini menggunakan suatu media yang mempermudah penggunanya untuk melakukan pertukaran informasi atau pesan tanpa terhalang suatu jarak.…”

Section: Pengertian Komunikasi Digitalunclassified

Penggunaan Aplikasi Pln Mobile Sebagai Sarana Komunikasi Digital dalam Upaya Meningkatkan Kualitas Pelayanan Pelanggan Pt Pln (Persero) Up3 Balikpapan

Haq¹

2022

comserva

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Every customer of PT PLN (Persero) is entitled to good service, PT PLN (Persero) has a responsibility to the reliability of electricity supply of its customers. Efforts to maintain and improve the reliability of electricity supply is a form of seriousness in implementing excellent service to improve customer satisfaction. Digital communication can speed up information between the fault service officer and the customer and affect the increase in customer satisfaction. The phenomenon that occurs in relation to digital communication related to customer service is the use of applications that can be accessed using the smartphone of each customer and fault service officer. Services can be done anywhere, anytime and anyone as long as they are connected to an internet connection.

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“…Digital komunikasi memberikan perluasan jangkauan pasar, memberikan kemudahan dalam kegiatan promosi, serta meningkatkan produktivitas usaha (Susanti et al, 2020).…”

unclassified

Tata Kelola E-Marketing Produk Umkm Nagari Duo Koto, Tanjung Raya, Kabupaten Agam

Susanti

Wijaya²,

Yonita³

2022

tano

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Perkembangan teknologi informasi saat ini, menuntut dunia usaha untuk cepat beradapatasi dalam kegiatan promosi dan pemasaran, termasuk kegiatan usaha Mikro, Kecil dan Menengah. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini dilaksanakan di Kelompok Usaha Batu Aliyaa Saiyo dan Kelompok Usaha Sarok Pintar Nagari Duo Koto, Kec. Tanjung Raya, Kabupaten. Agam, Sumatera Barat. Kelompok Usaha Batua Aliyaa Saiyo merupakan kelompok usaha yang bergerak dalam produksi makanan olahan dari rinuak (ikan kecil) yang merupakan ikan endemik dari Danau Maninjau. Kelompok Usaha Sarok Pintar merupakan kel;ompok usaha yang bergerak dalam bidang pengolahan sampah plastik menjadi produk seperti tas, tempat tisu, dan dompet. Dalam kegiatan promosi dan penjualan, kelompok usaha ini belum memaksimalkan pemanfaat teknologi. Media sosial yang digunakan masih merupakan media sosial atas nama pribadi dan belum mempunyai profile bisnis secara online. Tujuan kegiatan pengabdian ini adalah melakukan sosialisasi dan pelatihan e-marketing produk UMKM. Kegiatan ini menggunakan metode ceramah dan metode pelatihan pemanfaat media sosial dan profile bisnis. Dengan kegiatan sosialisasi dan pelatihan diharapkan Kelompok Usaha Batu Aliyaa Saiyo dan Kelompok Usaha Sarok Pintar dapat optimal dalam menggunakan media sosial dan memiliki profile bisnis secara online, sehingga kegiatan promosi dan pemasaran dapat lebih luas, baik skala nasional maupun internasional.

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Peran Digital Komunikasi Terhadap Perempuan Berwirausaha (Umkm) Di Kota Padang

Cited by 3 publications

References 4 publications

Digital Marketing to Competitive Advantages of MSMEs in Kasongan, Kajigelem, Bantul, Yogyakarta

Digital Marketing to Competitive Advantages of MSMEs in Kasongan, Kajigelem, Bantul, Yogyakarta

Penggunaan Aplikasi Pln Mobile Sebagai Sarana Komunikasi Digital dalam Upaya Meningkatkan Kualitas Pelayanan Pelanggan Pt Pln (Persero) Up3 Balikpapan

Tata Kelola E-Marketing Produk Umkm Nagari Duo Koto, Tanjung Raya, Kabupaten Agam

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