Peran Kepercayaan Memediasi Pengaruh Pengalaman Terhadap Niat Menggunakan Kembali Jasa Jne Di Kota Denpasar

Abstract

In the era of globalization, the development of the business world increasingly unpredictable, various businesses in the field of service or production increasingly competitive. Consumer needs are increasing and many online businesses are emerging. Business services today are needed and influential in the activities of everyday consumers. Many freight forwarder companies are easily found in every corner of the city and include JNE, Tiki, Pos Indonesia, and DHL. The freight service used in this research is JNE. The location of this research was conducted in Denpasar City in subdistrict of West Denpasar, South Denpasar, East Denpasar, and North Denpasar. Sample size in this research is 100 samples, choose 100 responden because in this research using path analysis method where daalam method must use at least 100 sample. The result of this research is experience having positive and significant effect to trust, experience have positive and significant effect to reuse intention, trust have positive and significant effect to intention of reuse, trust able to mediate influence of experience to intention to reuse JNE service in Denpasar City.
 Keywords: experience, trust, intention of reuse.

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