Peran Media Sosial Dalam Pengembangan Homestay  Di Desa Terong Kabupaten Belitung

Permatasari, Mustika; Pratiyudha, Dilla; Taslim, Muhammad

doi:10.36983/japm.v8i2.68

Cited by 3 publications

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“…Homestay digambarkan sebagai bentuk lain dari akomodasi yang melibatkan wisatawan untuk tinggal bersama keluarga yang terpilih dimana mereka bisa berhubungan dan melakukan kegiatan yang dilakukan keluarga tersebut sehari-hari (Sun Fatt et al, 2020). Adapun penelitian terdahulu yang dikemukakan oleh (Permatasari et al, 2020) bahwa produk akomodasi dapat mempengaruhi keputusan tamu untuk menginap. Penataan kamar membutuhkan ketelatenan dan dilakukan terus menerus terlebih jika tingkat hunian kamar mengalami peningkatan, maka diperlukan perhatian khusus terhadap kebersihan dan juga ketersediaan material pengganti yang sudah dipakai oleh tamu menginap (Honggoriansyah et al, 2020).…”

Section: Pendahuluanunclassified

Analisis Penataan Kamar Home Stay di Kota Pagar Alam, Sumatera Selatan

Pratiyudha,

Permatasari,

Karo

2023

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Tourists who are on vacation and are looking for different sensation, not just enjoying the beauty and pleasure of tourist attractions, staying at a homestay is a difficult experience compared to choosing to stay at a hotel. In addition to offering cheaper prices, homestays also provide tourists with the opportunity to get to know more local culture, local lifestyle, habits of residents living around the destination, can interact with fellow guests and residents. The research conducted in Pagar Alam, South Sumatra Province uses a qualitative research methodology with a descriptive approach that starts from an idea to obtain a complete and comprehensive picture in revealing the facts, situations, phenomena, variables and condition that occur when the research is ongoing and present. This research interprets and presents the data related to the current situation, attitude and knowledge in the community, conflict with the situation, relationship between variables, differences between facts, influence on a condition and others for the sustainability of tourism in Pagar Alam, South Sumatra Province.

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Section: Pendahuluanunclassified

Analisis Penataan Kamar Home Stay di Kota Pagar Alam, Sumatera Selatan

Pratiyudha,

Permatasari,

Karo

2023

jbh

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“…Sellers must find ways to make their products attractive to buyers by creating an appropriate product title/name (Sebastian, 2019). Marketers must also pay attention to the number of followers, which can be considered to increase sales stores because they constantly get content from stores that make them interested in making transactions again (Permatasari et al, 2020). Product reviews are another factor in building inbound marketing, and conscientious consumers will tend to pay attention to reviews given by previous buyers (Ilmiyah & Krishernawan, 2020).…”

Section: Introductionmentioning

confidence: 99%

Inbound Marketing Strategies in Increasing Sales to Sellers in Online Marketplaces

Syihab,

Widayat,

Fiandari

2023

J. Professional Business Review

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Purpose: This study aims to analyze sales strategies in online marketplaces using inbound marketing Theoretical framework: Inbound marketing is a way of digital marketing by creating content to build brand awareness in consumers. It is expected to make consumers trust and then make product purchases. Businesses and marketers are also advised on how and which techniques can be successful in each process. Design/methodology/approach: The method used in this research is a qualitative approach. The object of this research is in Malang City, and we took a sample of 5 samples of sellers or traders who always enter Top Seller on March 10, 2023. Primary data in this study were obtained from questionnaires or questionnaires and interviews with sellers in the online marketplace in Malang City. Data collection techniques are in the form of observation, interviews, and documentation. Data analysis techniques in a qualitative approach using analysis steps belonging to. Findings: The results are that inbound marketing strategies that include the reach, act, convert, and engage stages can effectively increase sales to sellers in online marketplaces. In the reach stage, social media and high-quality content are key to attracting potential customers. The act stage involves improving the atmosphere of the online store and utilizing online marketplace features. In the convert stage, the shop follows vouchers and saving combos to convert potential customers into actual customers. Finally, the engage stage focuses on maintaining consumer relationships through seller information and repurchase strategies. Research, Practical & Social implications: The study is expected to provide new knowledge about sales improvement strategies for all companies, especially online sales systems through inbound marketing. And this research is still possible to be developed further with a different point of view. Originality/value: No research discusses inbound marketing strategies to increase sales in online marketplaces without paid advertising. This is the originality of this research.

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“…In addition, the atmosphere offered by homestay managers is different from other lodgings where tourists feel at home (Wiarti 2018). Based on previous research (Permatasari, Pratiyudha, 2020) accommodation products can influence guests' decisions to stay. Here are the active homestays that are available for tourists to stay in during their visit to Pagar Alam: With the decreasing impact of the COVID-19 pandemic on the tourism sector, it is expected that the number of tourists visiting Kota Pagar Alam in general, and the Gunung Dempo tourism area in particular, will continue to increase.…”

Section: A Introductionmentioning

confidence: 99%

Developing Service Quality Strategy for Homestays in Mount Dempo Pagar Alam Regency Using IFAS and EFAS Method

Ardiansyah,

Permata Sari,

Superwiratni

2023

Barista : Jurnal Kajian Bahasa dan Pariwisata

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The purpose of this research is to determine effective strategies for improving the tourism destination in Pagar Alam, South Sumatra through the development of homestays in the Gunung Dempo area. The research method used is a combination of qualitative and quantitative methods. The qualitative method is used to describe the appropriate strategies, while the quantitative method is used to analyze the IFAS and EFAS data in the form of numbers. Data were collected through direct observation, interviews, and the distribution of questionnaires to 95 respondents who had visited homestays in the Gunung Dempo area. The results of the SWOT analysis showed that the homestays in the Gunung Dempo area are in quadrant 1, which means that the internal and external conditions are positive and quite good. In this quadrant, homestays are very advantageous with opportunities (1.55) and strengths (1.77). The appropriate alternative strategy for homestay development is an aggressive strategy that utilizes opportunities to increase strengths. Therefore, it can be concluded that alternative strategies and priority strategies can be applied to the development of homestays in the Gunung Dempo area to improve the tourism destination. Suggestions that can be given from this research are to promote advantages in quality of service, unique architecture, and affordable accommodation prices. In addition, it is recommended to collaborate with local and central governments to increase domestic and foreign tourist visits.

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Peran Media Sosial Dalam Pengembangan Homestay Di Desa Terong Kabupaten Belitung

Cited by 3 publications

References 0 publications

Analisis Penataan Kamar Home Stay di Kota Pagar Alam, Sumatera Selatan

Analisis Penataan Kamar Home Stay di Kota Pagar Alam, Sumatera Selatan

Inbound Marketing Strategies in Increasing Sales to Sellers in Online Marketplaces

Developing Service Quality Strategy for Homestays in Mount Dempo Pagar Alam Regency Using IFAS and EFAS Method

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