Peranan Citra Destinasi Dan Familiarity Terhadap Loyalitas Wisatawan Mancanegara Berkunjung Ke Batam

Abstract

<em>Tourism is something that is abstract, is not visible (by naked eye) can only be felt, moreover, tourism is actually a concept to be realized in everyday life. World tourism began to see people especially those bored with the routine of the city, and wanted to release the fatigue. Batam is a city with a very strategic location. Besides being in the international shipping lanes, the city has a short distance to the Singapore and Malaysia. Batam is part of the three major contributors to the numbers of tourist arrivals in Indonesia after Bali and Jakarta. The purpose of this study was to determine whether the destination image, familiarity and overall satisfaction affect the destination loyalty. Population of this research are foreign travelers in Batam, with a total sample of 399 respondents. Criteria samples used in this study was non probability convenience sampling method. Data analysis method used is multiple regression. Results from this study indicate that the destination image, familiarity, and overall satisfaction affect the destination loyalty.</em>

Motivasi Pengunjung di Taman Hutan Raya Ir. H. Djuanda Bandung Jawa Barat

“…Banyak hal yang mempengaruhi kedua faktor tersebut dalam motivasi sehingga memunculkan satu kesatuan motivasi wisatawan. Oleh karena banyak penelitian yang mengkaji mengenai faktor penarik pendorong dan penarik dalam motivasi berwisata seperti (Haryanto, 2019;Utama & Junaedi, 2017) Faktor pendorong dalam motivasi wisata berkaitan dengan aspek emosi, sikap, kepribadian, maupun gaya hidup (Kalmarrimoczi & Lenkovics, 2015) serta keinginan untuk rekreasi, relaksasi, petualangan, atau menjauh dari rutinitas (Yousaf et al, 2018). Sementara faktor penarik dalam motivasi wisata berkaitan dengan destinasi wisata seperti atribut destinasi (Vinh, 2013) termasuk juga atraksi wisata (Putri et al, 2021;Trimurti & Utama, 2019).…”

Analysis of Tourist Revisit Intention at Silokek Geopark Tourism Object in Sijunjung Regency

“…They get a warm welcome from the people who welcome and accompany them while they are at the tourist attraction location. The study [12] analyzes the effect of destination image and awareness on the loyalty of foreign tourist destinations visiting Batam City.…”