Perancangan Logo Dan Identitas  Visual Untuk Kota Bogo

Hananto, Brian Alvin

doi:10.30813/.v2i1.1525

Cited by 4 publications

(5 citation statements)

References 1 publication

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“…Logo dan Kemasan merupakan sebuah identitas yang dapat digunakan sebagai alat untuk mengenali produk dan usaha, namun untuk menggunakan logo dan kemasan harus memperhatikan unsur-unsur dalam desain grafis sehingga dapat menghasilkan bentuk logo dan kemasan yang menarik. Ada beberapa unsur dasar dalam desain grafis seperti warna, line, tipografi , shape, skala dan tata letak, secara keseluruhan unsur-unsur tersebut harus seimbang dan memiliki proporsi yang tepat (Hananto, 2019) (Rasyid, 2019). Untuk menyeimbangkan unsur-unsur tersebut dibutuhkan keterampilan dan kompetensi yang baik, upaya yang dilakukan dalam pemberdayaan masyarakat guna memberikan edukasi tentang pentingnya menggunakan logo dan kemasan agar menambah nilai ekonomis dan juga dapat dikembangkan menjadi sebuah brand (Valentino & Yudiansyah, 2020) (Eko Valentino, 2018).…”

Section: Pendahuluanunclassified

Pembuatan Logo dan Kemasan untuk Pengembangan Nilai Ekonomis Produk UMKM Sumba Timur

Talakua¹,

Sitaniapessy²,

Rani³

et al. 2022

abdira

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Service activities are aimed at micro, small and medium enterprises or UMKM located in East Sumba. The problem is the lack of understanding in marketing and promoting products so that it’s difficult to develop, this is the main reason for implementing this activity. The implementation of the graphic design field is needed to help produce logos and packaging as identities that help increase the selling value of the product. Service activities were carried out on 3 UMKM in Waingapu, East Sumba, in this activity the team provided socialization related to the use of technology for marketing and produced logo designs and product packaging that had reached the copyright registration stage to be developed into local brands. The results of this activity are expected to help the marketing process and product development. A good response was received by the team with a satisfaction percentage of 75% Very Satisfied, 20% Satisfied and 5% Quite Satisfied.

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Section: Pendahuluanunclassified

Pembuatan Logo dan Kemasan untuk Pengembangan Nilai Ekonomis Produk UMKM Sumba Timur

Talakua¹,

Sitaniapessy²,

Rani³

et al. 2022

abdira

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“…Pada media utama logo di gunakan sebagai bumper penutup video dan juga pengenalan dari setiap video yang di tampilkan. Pada media pendukung [5]. Logo sekolah akan digunakan pada setiap rancangan.…”

Section: Logounclassified

Perancangan Media Promosi SMP IT Dar El Iman Dalam Bentuk Audio Visual)

`Ramadhan¹

2022

judikatif

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SMP IT Dar El Iman is a modern school that stands in the center of the city of Padang which was founded in 2015 under the auspices of the Dar El Iman foundation, where SMP IT Dar El Iman has complete facilities and quality graduates. The absence of a promotional video, made the author to appoint Dar El Iman IT Middle School as the title of the Final Project with the title "Designing a Dar El Iman IT Middle School Promotion Video, which in the Dar El Iman IT Middle School Promotion Video will show complete facilities and student activities. which is combined with visuals and the selection of Islamic nuanced backsound. Furthermore, it is analyzed using SWOT analysis theory. This is done as a creative approach to reach the target audience area, so that the aims and objectives of the video are right on target and can increase enthusiasts from the Dar El Iman IT Middle School.

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“…Logo diistilah sebagai signature yang merupakan bagian dari brand identity. Secara fungsional logo sendiri merupakan perwakilan visual (rupa) dari suatu brand yang pertama sekali dilihat serta diingat oleh calon konsumen [4]. Contohnya ketika calon konsumen melihat buah apel yang digigit maka yang diingat calon konsumen adalah logo Apple.…”

Section: Pendahuluanunclassified

Pelatihan Visual Branding Dan Corel Draw Bagi Pelaku Umkm Di Kecamatan Gedong Tataan.

Moussadecq

Darmawan

Justin

2022

jppm

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This visual branding training for UMKM prioritizes the crucial role of logos as the main component of visual branding for product marketing activities for benefits and how to design a logo that is easy to remember in accordance with logo principles so that the logo can give a memorable impression to potential consumers. The achievement of this activity is how the future training participants will know and be able to produce logo designs that represent the image of their business. Presentation of visual branding materials using presentation, discussion and practice methods. Presentations are used when the service team explains the function of visual branding and its components such as logos, taglines and promotional strategies. In the stage of introducing the graphics application, the service team gave the Corel Draw module to the trainees. The first day of the training, after the presentation of the material, the service team immediately installed the application on the trainees who brought laptops. The service team asked participants to understand and study the tools in Corel Draw in accordance with the content of the modules that have been given. Keywords— Trainning, Visual Branding, Gedong Tataan.

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Perancangan Logo Dan Identitas Visual Untuk Kota Bogo

Cited by 4 publications

References 1 publication

Pembuatan Logo dan Kemasan untuk Pengembangan Nilai Ekonomis Produk UMKM Sumba Timur

Pembuatan Logo dan Kemasan untuk Pengembangan Nilai Ekonomis Produk UMKM Sumba Timur

Perancangan Media Promosi SMP IT Dar El Iman Dalam Bentuk Audio Visual)

Pelatihan Visual Branding Dan Corel Draw Bagi Pelaku Umkm Di Kecamatan Gedong Tataan.

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