Perceived change in ethnolinguistic vitality by dominant and minority subgroups

African Americans' Television Activity: Is it Related to Perceptions of Outgroup Vitality?

“…Although the items were expected to be consistent with the three variables of vitality (demography, institutional support, and status) and thus result in a three-factor solution, the analysis produced a five-factor solution for African Americans' perceptions of all three ethnic groups. Moreover, consistent with previous research (e.g., Pittam, Gallois, & Willemyns, 1991), all items did not load on their intended factor and some items loaded on multiple factors. Because of these discrepancies, a decision was made to form a composite index of African Americans' perceptions of vitality for all three ethnic groups-a procedure not uncommon in the literature (see Giles et al, 2000).…”

Tradition and innovation in the Ethnolinguistic Vitality theory

“…In addition, a number of studies have tested the usefulness of the concept of EV as a research tool (Abrams, Barker, and Giles 2009;Bourhis and Sachdev 1984;Giles, Rosenthal, and Young 1985;Pittam, Gallois, and Willemyns 1991;Willemyns, Pittam, and Gallois 1993). The findings of these studies have shown strong empirical support for the socialÁpsychological nature of the concepts of both objective and perceived EV.…”

Ethnolinguistic Vitality Perceptions and Language Revitalisation in Bashkortostan

“…Johnson, Giles and Bourhis (1983) argue that objective and subjective vitality provide a startingpoint from which the difficult link between sociological (collective) and social psychological (individual) accounts of language, ethnicity, and inter-group relations can be explored. In the last decade, empirical work has begun to test the usefulness of the concept of ethnolinguistic vitality as a research tool (e.g., Bourhis and Sachdev, 1984;Giles, Rosenthal and Young, 1985;Pittam, Gallois and Willemyns, 1991;Willemyns, Pittam and Gallois, 1993;Yagmur, De Bot and Korzilius, 1999). The findings from these studies claim strong empirical support for the social psychological nature of the concepts of both objective and perceived ethnolinguistic vitality, but there is also considerable discussion of various aspects of the theory and its application in empirical research.…”