Perceived Usefulness, Perceived Ease of Use, and Social Influence: Intention to Use e-Wallet

Effendy, Femmy; Hurriyati, Ratih; Hendrayati, Heny

doi:10.2991/aebmr.k.210831.060

Cited by 16 publications

(18 citation statements)

References 15 publications

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“…Therefore, technology is crucial to be easy to use because the complication of the system deters people from using it. Perceived ease of use has shown a significant impact on the intention to use e-wallets (Effendy, Hurriyati, & Hendrayati, 2021). This is further supported by the research of Alwi, Salleh, Alpandi, Ya'acob, and Abdullah (2021), that users' intentions to adopt the e-wallet are affected by perceived ease of use.…”

Section: Perceived Usefulness (Pu)supporting

confidence: 54%

Factors Affecting Users’ Behavioural Intention Towards Touch ‘N Go E-Wallet in Malaysia

Yeoh

2022

IJABIM

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As the outbreak of COVID-19 progresses to the endemic stage, Malaysians are getting used to the norm of going cashless to purchase goods and services, whether through online platforms or physical stores, to reduce contact with others. Hence, Touch 'n Go has garnered a significant number of users since the pandemic. While it is convenient for users to make payments, concurrently, it may pose a risk with many factors that may influence the users' loyalty to continue using online transactions. This paper aims to study the behavioral intention of the users' loyalty to Touch 'n Go E-wallet, given different payment options which are online transactions or physical payment. We investigated whether perceived usefulness, ease of use, trust, security, and social influence will affect the users' loyalty to continue using the application. Responses were collected from 150 Touch 'n Go E-wallet users' through an online survey, whereby the data will be analyzed using SPSS. Implications and recommendations to enhance users' loyalty, as well as increase acceptance to digital transformation, were presented.

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Section: Perceived Usefulness (Pu)supporting

confidence: 54%

Factors Affecting Users’ Behavioural Intention Towards Touch ‘N Go E-Wallet in Malaysia

Yeoh

2022

IJABIM

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“…In this theory, intention to use is determined by both perceived usefulness and ease of use of the technology as perceived by the decision subject. Among them, perceived ease of use has an impact on perceived usefulness when stimulated by external variables [ 45 , 46 , 47 ]. It is worth noting that this theoretical model should be closely integrated with the real environment when applied.…”

Section: Theoretical Analysismentioning

confidence: 99%

What Influences Farmers’ Adoption of Soil Testing and Formulated Fertilization Technology in Black Soil Areas? An Empirical Analysis Based on Logistic-ISM Model

Liu

Xue

2022

IJERPH

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Along with the increasing prominence of environmental risks such as soil surface source pollution and declining quality grade of arable land, the issues of how to address irrational fertilizer application and enhance the safety of agricultural products have attracted widespread attention. In this context, clarifying the main factors affecting farmers’ use of soil testing and formulated fertilization technology (STFFT) can further improve the technology adoption rate and fertilizer utilization efficiency, promote standardized agricultural production and maintain the health and stability of soil ecology in black soil areas. This is of great significance to the construction of green agriculture, national dietary health and national food security. This study builds an “external environmental stimuli-perceived characteristics-adoption behavior” theoretical framework to investigate the decision-making and the dynamic influence mechanisms of farmers’ adoption behavior of STFFT. Based on farmer survey data, the logistic-ISM model has been applied. The main findings are as follows. First, five types of influencing factors, namely individual characteristics, family characteristics, business characteristics, cognitive characteristics and external environmental characteristics, had significant “push” effects on farmers’ STFFT adoption behavior. Among them, planting scale and technical training are the key factors influencing farmers’ adoption of scientific fertilizer application technology. Second, both farmers’ perceived ease of use and perceived usefulness play a significant role in farmers’ decision-making process, and the easier farmers perceive STFFT to be to master and the greater the benefits it brings, the more pronounced the tendency to adopt the technology, all other influencing conditions being equal. Third, the main influencing factors of farmers’ STFFT adoption behavior are intrinsically related and divided into four categories based on the magnitude of influence: deep-rooted, medium indirect, shallow indirect and superficial direct. In order to reduce further degradation of black soil caused by farmers’ irrational production habits and to improve resource utilization efficiency, this study recommends the government to further regulate the land transfer market, strengthen the propagation of soil-conservation-type technologies in black soil areas, expand the breadth of agricultural technology training and enhance farmers’ understanding and trust in STFFT. Thus, the maintenance of soil ecosystem in black soil areas, effective guarantee of food security and sustainable development of agriculture can be achieved.

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“…Perceived Usefulness  Intention to Use [15,11,6,10,8,9,12,13] [12,14] Perceived Ease of Use  Intention to Use [15,11,10,8,9,12,13] [16]…”

Section: Determinant Factorsmentioning

confidence: 99%

“…Perceived Usefulness, Perceived Ease of Use, and Social Influence: Intention to Use e-Wallet [11] Advances in Economics, Business and Management Research, volume 187…”

mentioning

confidence: 99%

Assessing the Acceptance and Business Models Development Strategy of Go-Pay Indonesia Using TAM and BMC Approach

Sari

Oktovani²,

Kharismatyawati³

2022

SAJSSE

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In pandemic situation, customers' preference for digital solutions will continue to increase to do a transaction with the platform. Push factor in the pandemic situation makes bank strives to provide a transaction banking ecosystem that can cater to the needs of customers in transitioning period to the new normal and maintain high levels of trust in a transaction using the digital platform. The impact on people’s behavior around the world, especially towards their consumption behavior has rapidly increase the adaptation of digital technology throughout sectors of industry. Banking consumers are radically changing their lives in response to the pandemic. Gopay is a leading electronic money service in Indonesia that was founded in 2016. This research focuses on identifying factors for acceptance of the Gopay application using the TAM model and mapping marketing strategies using BMC analysis. The method in this study is divided into two parts, starting with conducting an analysis using SEM-PLS followed by a SWOT analysis mapping that can identify strategies that Gojek Indonesia can implement as the developer of the Gopay payment system. The results of this study indicate that perceived security, perceived ease of use and perceived usefulness can increase interest in using Gopay. In addition, the results of the SWOT mapping analysis show that based on internal strengths and weaknesses, external opportunities and threats, there are four sets of strategic alternatives that can be taken by company managers in facing increasingly fierce competition.

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Perceived Usefulness, Perceived Ease of Use, and Social Influence: Intention to Use e-Wallet

Cited by 16 publications

References 15 publications

Factors Affecting Users’ Behavioural Intention Towards Touch ‘N Go E-Wallet in Malaysia

Factors Affecting Users’ Behavioural Intention Towards Touch ‘N Go E-Wallet in Malaysia

What Influences Farmers’ Adoption of Soil Testing and Formulated Fertilization Technology in Black Soil Areas? An Empirical Analysis Based on Logistic-ISM Model

Assessing the Acceptance and Business Models Development Strategy of Go-Pay Indonesia Using TAM and BMC Approach

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