The purpose of this study was to analyze the relationship between Social Media Marketing and Brand Image, Social Media Marketing relationship and Purchase Intention, Brand Image Relationship and Purchase Intention and finally, the relationship between Social Media Marketing and Purchase Intention through Brand Image. The approach in the research used is a quantitative approach using PLS-SEM SmartPLS software as a data processing tool. In this study, the data collection technique was carried out using a questionnaire or online questionnaire which was distributed to 234 respondents of Millennial Smartphone Consumers in Banten Indonesia. Sampling system was accomplished with a snowball sampling method. Based on the results of hypothesis testing, it was found that there was a positive and significant relationship between Brand Image (BRI) and Purchase Intention. There was also a positive and significant relationship between Social Media Marketing and Brand Image. However, there was an insignificant relationship between Social Media Marketing and Brand Image while there was a significant relationship between Social Media Marketing and Purchase Intention through Brand Image as Mediator.

Penelitian ini bertujuan untuk menghasilkan model hybrid learning yaitu model pembelajaran yang mengkombinasikan metode tatap muka dengan metode e-learning, serta melakukan pengukuran terhadap pengaruh dari implementasi model tersebut terhadap prestasi belajar mahasiswa. Model hybrid learning yangdikembangkan ditujukan untuk pembelajaran mata kuliah Statistika II di di Prodi Manajemen UPI. Penelitian dilaksanakan selama 8 bulan dengan tahapan penelitian yang meliputi pengembangan model, uji coba model, dan perbaikan model berdasarkan hasil uji coba. Hasil penelitian menunjukkan penerapan metode Hybrid Learning kurang cocok diterapkan pada mata kulaih statistik 2 yang lebih bersifat kuantitatif. Hal ini terlihat dari nilai hasil ujian mahasiswa yang lebih rendah dibandingkan dengan penggunaan metode konvensional. Untuk mata kuliah yang bersifat kuantitatif ternyata keberadaan dosen secara fisik masih sangat diperlukan.

Penelitian ini mengkaji perkembangan penelitian dengan topik penggunaan pembayaran seluler mobile payment, e-wallet. Kajian bertujuan untuk mengetahui: (1) perkembangan jumlah publikasi internasional bidang penggunaan pembayaran seluler mobile payment, w-wallet pada database Scopus dari tahun 2016 -2020; (2) jurnal inti dalam publikasi internasional penggunaan pembayaran seluler mobile payment, e-wallet (3) peta perkembangan publikasi internasional penelitian bidang penggunaan pembayaran seluler mobile payment, e-wallet berdasarkan kata kunci (co-word). Pengumpulan data dengan cara melakukan penelusuran melalui scopus dengan kata kunci mobile payment, mobile, payment, e-wallet, electronic walet, dengan katagori article title, abstract, keywords dalam kurun waktu 2016 –2020. Data berupa jumlah publikasi pertahun, jurnal yang memuat artikel mobile payment, mobile, payment, e-wallet, electronic walet, dan subjek dianalisis menggunakan Microsoft Excel. Sedangkan untuk tren pemetaan topik dianalisis dengan menggunakan sofware VosViewer. Hasil penelitian menunjukkan bahwa perkembangan pertumbuhan tahun 2016 - 2020 yang terindek di Scopus tertinggi terjadi pada tahun 2020 yang mencapai 82 publikasi (30.5 %). Publikasi internasional terbanyak dipublikasikan pada jurnal IEE sebanyak 12 artikel. Hasil penelitian menunjukan bahwa topik penelitian tentang pembayaran seluler atau mobile payment atau e-wallet masih didominasi oleh penggunaan model teori Technology acceptance Model (TAM), Trust dan perceived usefulness masih menjadi variable penelitian terbanyak, pilihan penggunaan metode survey,dengan tools analisis Structural Equation Model (SEM) khususnya PLS (partial least square), didominasi secara geografis pada penelitian pada negara berkembang (developing Country). Untuk penelitian selanjutnya penulis menyarankan perlu adanya penambahan kata kunci agar lebih banyak hasil penelitian yang lebih akurat dan komprehensif.

Research on the acceptance of the use of information technology often uses the Technology Acceptance Model (TAM) and the Unified Theories of Acceptance and Use of Technology (UTAUT) model, which provide an excellent theoretical basis for understanding consumer intentions to use non-cash payment transactions. Non-cash payment methods used in this study were e-wallets such as OVO, Go-Pay, T-cash, and others. This study combined these two theoretical models mentioned above and aimed at determining the effect of perceived usefulness, perceived ease of use, and social influence on the intention to use e-wallets. The survey was conducted involving STMIK Rosma Karawang students in the information system study program (2019-2020) with a population of 160 students. Samples taken by purposive sampling obtained 137 respondents. The analysis technique used was multiple linear regression using SPSS V23. The results showed a positive and significant influence on perceived usefulness and perceived ease of use on intention. However, it turned out that social influence did not have a significant effect. This study's results serve as a guideline or reference for companies developing e-wallet applications in the future. The company expects to make a more comfortable and easier to use applications and always be consistent in providing users.

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