Perception is truth: How U.S. newspapers framed the “Go Green” conflict between BP and Greenpeace

Garcia, Maria Maria Franco

doi:10.1016/j.pubrev.2010.10.001

Cited by 22 publications

(10 citation statements)

References 2 publications

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“…Besides introducing a new green logo, BP launched an expensive publicity campaign to show its concern for the environment and to communicate its investment in environmental measures (Muralidharan et al, 2011). Since the launch of the Go Green campaign, environmentalists kept on challenging BP's activities and messages, and corporate credibility was low (García, 2011). Since the launch of the Go Green campaign, environmentalists kept on challenging BP's activities and messages, and corporate credibility was low (García, 2011).…”

Section: O Ver a Decade Ago British Petroleum (Bp) Announced Its Decmentioning

confidence: 99%

“…However, not everybody was convinced that BP was truly concerned about the environment (LeMenestrel et al, 2002). Since the launch of the Go Green campaign, environmentalists kept on challenging BP's activities and messages, and corporate credibility was low (García, 2011). In 2008, BP even received Greenpeace's 'worst greenwash' award for announcing its commitment to alternative energy sources while at the same time allocating 93% of its total investment fund to the development and extraction of fossil fuels (BP wins 'Emerald Paintbrush' award, 2008).…”

Section: Introductionmentioning

confidence: 99%

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Sustainability or Profitability? How Communicated Motives for Environmental Policy Affect Public Perceptions of Corporate Greenwashing

Vries

Terwel

Ellemers

et al. 2013

Corp Soc Responsibility Env

185

181

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Companies in the energy sector face a dilemma regarding how to communicate their environmental policies to the public. Communicating that environmental policies and activities are motivated by concern for the environment could elicit positive reactions, but may also lead to accusations of corporate greenwashingthe idea that companies deliberately frame their activities as 'green' in order to look environmentally friendly. The results of three experiments demonstrate that people easily suspect greenwashing when an energy company invests in environmental measures. Importantly, suspicions of corporate greenwashing are reduced by acknowledging economic motives instead of communicating environmental motives for such investments. Suspicion of strategic organizational behavior mediates the effect of communicated motive on perceived corporate greenwashing. This indirect effect occurs primarily among people who are not by nature very skeptical about organizational communications in general. These findings highlight the need to think carefully about how to communicate corporate environmental policies to the public.

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Section: O Ver a Decade Ago British Petroleum (Bp) Announced Its Decmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Sustainability or Profitability? How Communicated Motives for Environmental Policy Affect Public Perceptions of Corporate Greenwashing

Vries

Terwel

Ellemers

et al. 2013

Corp Soc Responsibility Env

185

181

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show abstract

“…British Petroleum (BP) provides an illustration of the potential harmful effects of perceived manipulation on the image of an oil company. When BP framed its corporate activities in a publicity campaign in terms of commitment to the environment, while investing mainly in polluting fossil fuels instead of renewables, their intentions were challenged (García, 2011;Le Menestrel, van den Hove, & De Bettignies, 2002) and Greenpeace publicly accused BP of "greenwashing" ("BP wins coveted 'Emerald Paintbrush' award", 2008). Corporate greenwashing is perceived when a company seems to misrepresent its activities as "green" in order to look more environmentally friendly than it actually is (e.g., Laufer, 2003;Vos, 2009) and is linked to several long-term unwanted effects including consumer protest and boycott, and financial loss for the company (e.g., Polonsky, 1995;Polonsky & Rosenberger III, 2001).…”

Section: Limitations and Future Researchmentioning

confidence: 99%

Perceptions of Manipulation and Judgments of Illegitimacy: Pitfalls in the Use of Emphasis Framing when Communicating about CO₂Capture and Storage

Vries¹,

Terwel

Ellemers

2015

Environmental Communication

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The mitigation of climate change requires reductions in the amount of CO 2 emitted into the atmosphere. One way to achieve this in the short run is through the implementation of CO 2 capture and storage (CCS) technology. The viability of CCS not only depends on technical and regulatory issues, but also on public attitudes. Communication plays an important role in shaping these attitudes. This paper reports on two experiments performed to examine effects of emphasis framing in CCS communications, meaning that greater weight is given to advantages of CCS over disadvantages or vice versa. Although emphasis framing can be effective in shaping attitudes, our findings suggest that there may be long-term costs to using this communication technique as it can be perceived as manipulative. Moreover, emphasis framing is judged as relatively illegitimate when the source is expected to be impartial rather than biased.

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“…This framing is executed by means of discourse narratives about BP's sustainable development and climate change-related activities, thus promoting BP as a corporation with substantial environmental credentials (Doyle, 2007, p.143). BP has framed its discursive strategy by presenting a more environmentally friendly narrative than is justified by its commercial reality (Garcia, 2011), simultaneously investing in fossil fuels rather than in renewable energy, as implied by the slogan Beyond Petroleum (de Vries, Terwell, and Ellemers, 2015, p.16). Another case of "greenwashing" involves ExxonMobil, a major international fossil fuel corporation, which has been accused of "greenwashing" based on a series of public relations (PR) campaigns presenting the corporation in a favourable light as far as climate change is concerned (Scanlan, 2017).…”

Section: Background Notions: (I) 'Greenwashing' In Relation To Climatmentioning

confidence: 99%

The framing of climate change discourse by Statoil

Капранов

2018

Topics in Linguistics

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This article involves a qualitative framing analysis of climate change discourse by Statoil, a Norwegian-based energy corporation, which is considered to be a major actor in the Norwegian fossil fuels market. The corpus of the present framing analysis consists of Statoil’s annual sustainability reports from 2001 until 2015 available online at the official Statoil websitewww.statoil.com. The framing analysis is based upon the methodological approach to framing described by Dahl (2015). The specific research aim of the present investigation is twofold: i) to identify Statoil’s framing of climate change discourse and ii) to compare how the framing changed diachronically from the time of the first sustainability report published in 2001 until the 2015 Sustainability Report. The results of the framing analysis indicate that Statoil’s climate change discourse in 2001-2015 is framed by a number of qualitatively different frames that are unequally distributed in diachrony, e.g. “Anthropogenic Cause”, “Battle”, “Corporate Responsibility”, “Emissions Reduction” etc. These frames are further presented and discussed in the article.

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Perception is truth: How U.S. newspapers framed the “Go Green” conflict between BP and Greenpeace

Cited by 22 publications

References 2 publications

Sustainability or Profitability? How Communicated Motives for Environmental Policy Affect Public Perceptions of Corporate Greenwashing

Sustainability or Profitability? How Communicated Motives for Environmental Policy Affect Public Perceptions of Corporate Greenwashing

Perceptions of Manipulation and Judgments of Illegitimacy: Pitfalls in the Use of Emphasis Framing when Communicating about CO₂Capture and Storage

The framing of climate change discourse by Statoil

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Perception is truth: How U.S. newspapers framed the “Go Green” conflict between BP and Greenpeace

Cited by 22 publications

References 2 publications

Sustainability or Profitability? How Communicated Motives for Environmental Policy Affect Public Perceptions of Corporate Greenwashing

Sustainability or Profitability? How Communicated Motives for Environmental Policy Affect Public Perceptions of Corporate Greenwashing

Perceptions of Manipulation and Judgments of Illegitimacy: Pitfalls in the Use of Emphasis Framing when Communicating about CO2Capture and Storage

The framing of climate change discourse by Statoil

Contact Info

Product

Resources

About

Perceptions of Manipulation and Judgments of Illegitimacy: Pitfalls in the Use of Emphasis Framing when Communicating about CO₂Capture and Storage