Perception of Corporate Social Responsibility by Consumers of Danmex: Mexico

Abstract

The business sector is at the frontier of a new paradigm that entails assuming social responsibility for its activities from an increasing social pressure to operate sustainably. Despite a growing literature regarding this topic, is barely analyzed how consumers perceive the social responsibility of corporations, which is the purpose of this study in the company Danmex de México. The research method is based on the linear regression and correlational analysis. The results show discretionary and environmental factors with the highest incidence in the perception of the image in the corporate social responsibility at Danmex, followed by ethical and community factors.

Consumers' perception on corporate social responsibility: Evidence from Vietnam

“…Leaniz & Rodríguez, ; Maignan, ; Smith, 2010; Page & Fearn, ). Meanwhile, there are too few particularly case studies about consumers' perception in developing countries, for instance, China (Ramasamy & Yeung, ), Indonesia (Arli & Tjiptono, ; Arli & Lasmono, ), India (Shergill, ), and Mexico (Lambarry, Fuentes, Trujillo, & Rivas, ). In the empirical CSR literature in the developing countries, the business aspects of CSR activities have most chosen in numerous studies (Majumdar & Saini, ).…”