2019
DOI: 10.6018/sportk.362281
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Perfil del usuario de centros deportivos privados, según género, edad y nivel de antigüedad

Abstract: En los últimos años ha surgido una extrema necesidad de perfilar a los usuarios de instalaciones deportivas debido al crecimiento en el sector tratando de ser cada vez más competitivos adecuando la oferta a la demanda (Nuviala et al., 2014). El objetivo del presente estudio fue definir el perfil del usuario, en función de la calidad, satisfacción, valor percibido e intenciones futuras, analizando si éstas varían según el género, la edad y el nivel de antigüedad, en 481 socios de tres centros deportivos privado… Show more

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Cited by 9 publications
(11 citation statements)
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“…Another key aspect in the development of sports services is the segmentation of the users. In the literature, for some time now and due to the increase in the world of fitness, there have been different studies analyzing this segmentation (Elasri Ejjaberi et al, 2016;Campos et al, 2017;Molina et al, 2019;León-Quismondo et al, 2020). These studies aim to establish segmented criteria for each user profile, such as prices and different services, which give the sports center a differentiating added value within the fitness market.…”
Section: Introductionmentioning
confidence: 99%
“…Another key aspect in the development of sports services is the segmentation of the users. In the literature, for some time now and due to the increase in the world of fitness, there have been different studies analyzing this segmentation (Elasri Ejjaberi et al, 2016;Campos et al, 2017;Molina et al, 2019;León-Quismondo et al, 2020). These studies aim to establish segmented criteria for each user profile, such as prices and different services, which give the sports center a differentiating added value within the fitness market.…”
Section: Introductionmentioning
confidence: 99%
“…Los resultados ponen en evidencia que la edad es una variable clave, como se ha puesto de relieve desde los primeros trabajos en los estudios previos de satisfacción como el de Elasri-Ejjaberi et al (2015). A diferencia de la literatura anterior, en la que se afirmaba que los usuarios valoraban más positivamente el servicio, a medida que incrementa la edad, como en el trabajo de Triadó et al (1999), en el presente estudio se revela que los usuarios jóvenes son los que tienen una percepción más positiva con la oferta, siguiendo con la línea de estudio presentada por Calabuig et al (2012).…”
Section: Discussionunclassified
“…When analyzing differences in relationships by gender, it should first be noted that the ways in which men and women understand and experience physical activity and sports are completely divergent. In the case of women, they are influenced by the aesthetics and health dyad, while in the case of men, the focus is on a quest for improved performance and competitiveness, although aesthetic values also play a role [62,[64][65][66]. The concept of aesthetics in women is related to self-perception of body image and acceptance of body weight [67][68][69], two very powerful variables influencing women's behavior [70].…”
Section: Discussionmentioning
confidence: 99%