2019
DOI: 10.37253/altasia.v1i2.466
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Perilaku Mahasiswa Pariwisata Menggunakan Media Sosial Untuk Mempromosikan Destinasi Wisata

Abstract: Tingginya penggunaan media sosial dalam kegiatan wisata berdampak pada kemampuan mahasiswa pariwisata mengadaptasi perkembangan teknologi, khususnya media sosial. Penelitian ini difokuskan pada perilaku mahasiswa pariwisata menggunakan media sosial untuk mempromosikan destinasi wisata Indonesia. Metode penelitian kualitatif digunakan untuk mendapatkan pemahaman mengenai perilaku mahasiswa pariwisata. In depth interview dilakukan pada 26 mahasiswa pariwisata di wilayah Bandung, Jakarta dan sekitarnya. Teknik an… Show more

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“…Some tourists (especially millennials) seek to showcase, present, and share their experiences by utilizing information technology. Such as by sharing travel pictures or videos on social media accounts (Noor et al 2019;Wiweka et al 2019). Tourist destination managers take part in this, by creating a special tourism website, as well as part of their promotion (Alamäki et al 2019).…”
Section: Introductionmentioning
confidence: 99%
“…Some tourists (especially millennials) seek to showcase, present, and share their experiences by utilizing information technology. Such as by sharing travel pictures or videos on social media accounts (Noor et al 2019;Wiweka et al 2019). Tourist destination managers take part in this, by creating a special tourism website, as well as part of their promotion (Alamäki et al 2019).…”
Section: Introductionmentioning
confidence: 99%