Tourism contributes to regional development and generates income for destinations. However, in many cases, the growth of tourist numbers does not necessarily result in an equivalent rise in economic contribution. The search for quality tourists over the quantity of tourists is certainly an important goal of regional development managers, but the efforts required to implement such an approach, especially the detailed documentation of tourist behavior while visiting the region, pose a challenge for most. This is perhaps why the analysis of quality vs quantity of tourists has been limited. This study focuses on the Great Ocean Road Region in Australia; an area that is experiencing increased visitor numbers but is not seeing commensurate economic growth. A fine-grained analysis of the international and domestic tourists is employed to determine behavior-based tourist quality, including the measurement of their traveling behavior, overnight visitation pattern, expenditure, and regional dispersal. Data was collected from 311 domestic tourists and 562 international tourists. Descriptive statistical methods were used in analyzing data. Results indicate that the domestic tourists were of a higher quality than the international tourists; they stayed longer, spent more, and were more widespread across the region than the international tourists. Hence, high-quality tourists can be a valuable resource and should be a priority for regional tourism development.

The MICE (Meeting, Incentive, Conference, and Exhibition) industry is part of the tourism sector that has suffered significant losses due to the Covid-19 outbreak. Seeing this, experts in the field of MICE are trying to create innovations that can sustain the MICE industry during a pandemic. One of them is using technology to creat applications in the form of a virtual exhibition. The development that continues to occur in the world of information technology is the reason for this research, with the aim of finding opportunities that can be a reference for MICE activity actors in innovation, as well as developing MICE activities, especially virtual exhibitions in the future with the Virtual Reality 360 technology. This study collects data in the form of research and literature references that support theories related to the problem that is the focus of this research. Based on the results of the analysis, it was found that virtual exhibitions are becoming a trend during the current pandemic. The virtual exhibition is then further developed into Three Dimensional (3D) technology. By utilizing technological developments, such as google cardboard, it can be a means of supporting the presence of an innovation at a virtual exhibition in the form of the implementation of 360 virtual reality technology. By obtaining this supporting tool, it is hoped that it can provide opportunities for experts in the MICE industry to further develop virtual exhibition applications. with the implementation of 360 virtual reality technology.

ABSTRAKTujuan penelitian ini adalah untuk memahami smart tourism destination dalam mempengaruhi  tourist experience di Kota Bandung. Metode kuantitatif dilakukan pada penelitian ini. Data dikumpulkan dengan cara penyebaran kuesioner kepada para wisatawan yang datang ke Kota Bandung menggunakan smartphone juga melakukan wawancara dengan Dinas Kebudayaan dan Pariwisata (Disbudpar) Kota Bandung untuk menambah data mengenai penelitian ini. Analisis data metode linear berganda dilakukan dengan menggunakan SPSS berdasarkan data dengan skala ordinal dan analisis deskriptif. Hasil penelitian ini menunjukkan bahwa smart tourism destination berpengaruh pada tourist experience di Bandung. Penelitian ini diharapkan dapat menjadi acuan pengembangan konsep “smart tourism destination” yang dapat meningkatkan tourist experience di Kota Bandung. Kata Kunci: Bandung, Smart Tourism Destination, Tourist Experience  ABSTRACTThe aim of this study is to know the influence of smart tourism destination (X) on the tourist experience (Y) in Bandung city. The research method is quantitative. The data collection is carried out by distributing the questionnaires to the tourists who visit Bandung using the smartphone and also held the interview with Dinas Kebudayaan dan Pariwisata (Disbudpar) of Bandung City to add the data for this research. Multiple linear methods with SPSS used to analyze the data as well as ordinal scale and descriptive analysis. The results showed that smart tourism destination is influencing tourist experience in Bandung. The result hopefully could be the reference on the development of the concept “smart tourism destination” that can improve tourist experience in Bandung. Keywords:  Bandung, Smart Tourism Destination, Tourist Experience

In the midst of the COVID-19 pandemic problem which indirectly limits people's physical activities, this has resulted in a drastic decrease in the volume of people and goods. The use of the Virtual Tour 360 ° application technology can be used to overcome promotional problems due to the impact of the COVID-19 pandemic, as well as be a positive value and alternative for the field of work. The Virtual Tour 360 ° application itself is a simulation of a real location consisting of several videos and photographic media, to provide the experience of visiting a location just by looking at the monitor screen. The design of this virtual tour application idea requires support from various parties, especially local governments, managers and application developers so that it can be implemented and released properly. With this idea, it is hoped that it can become an additional means of traveling for tourists and introduce desa wisata edukasi Kopi Cupunagara easily, quickly, and relevant. Keywords: Virtual Tour 360°, Educational Tourism Village Kopi Cupunagara, Promotion

Tingginya penggunaan media sosial dalam kegiatan wisata berdampak pada kemampuan mahasiswa pariwisata mengadaptasi perkembangan teknologi, khususnya media sosial. Penelitian ini difokuskan pada perilaku mahasiswa pariwisata menggunakan media sosial untuk mempromosikan destinasi wisata Indonesia. Metode penelitian kualitatif digunakan untuk mendapatkan pemahaman mengenai perilaku mahasiswa pariwisata. In depth interview dilakukan pada 26 mahasiswa pariwisata di wilayah Bandung, Jakarta dan sekitarnya. Teknik analisis konten dilakukan untuk mendapatkan kesimpulan mendalam yang mempengaruhi mahasiswa pariwisata menggunakan media sosial dalam konteks pariwisata. Hasil penelitian menunjukkan bahwa mahasiswa pariwisata memiliki kemampuan menggunakan media sosial untuk membuat blog dan vlog dengan aplikasi yang tersedia. Mahasiswa pariwisata memiliki keiinginan untuk mempromosikan destinasi wisata melalui akun media sosial yang dimilikinya. Temuan lainnya menunjukkan bahwa mahasiswa memiliki keiinginan dan sudah mulai berbisnis menggunakan media sosial dalam bidang yang berhubungan dengan pariwisata, seperti membuat paket wisata dan menjualnya.