Perspektif Triplehelix Dalam Nation Brand Indonesia

Abstract

AbstrakMomentum memperkuat nation brand Indonesia semakin tinggi seiring dengan penguatan sistem pemerintahan yang demokratis dan eksplorasi keberagaman kultur. Namun persepsi negatif masih muncul dan Indonesia belum memiliki reputasi yang baik di mata masyarakat dari negara lain. Oleh karena itu dengan pendekatan grounded theory berbasis wawancara mendalam, konsep triple helix yang memadukan aspek pemerintah, bisnis, dan masyarakat sipil digali dan dianalisis secara tematik. Hasil temuan memperlihatkan, perspektif triple helix dalam nation brand dapat dipertimbangkan sebagai kekuatan yang penting dan tidak terpisahkan. Mulai dari kualitas sistem pelayanan terpadu, reformasi birokrasi, revolusi mental, sinkronisasi antar sektor dan regulasi, kualitas sumber daya manusia, budaya mental bekerja, infrastruktur, fasilitas, nilai luhur dan filosofis bangsa, kemasan dan daya tahan produk merupakan penguat dan pelengkap keramahtamahan Indonesia dalam membangun nation brand.

The branding narrative of "Indonesia Spice Up The World" through the participation of the Indonesian diaspora in South Korea as brand ambassadors

“…The study also In a previous study titled 'Triple Helix Perspective in Indonesia's Nation Brand,' the author found that the Triple Helix perspective in nation branding can be considered a crucial and inseparable force. This research also demonstrates that the quality of integrated service systems, bureaucratic reforms, mental revolutions, synchronization across sectors and regulations, human resource quality, work culture, infrastructure, facilities, national values, and philosophical principles, packaging, and product resilience are strengtheners and complements to Indonesia's hospitality in building a nation brand (Irwansyah, 2016). The Triple Helix nation branding referred to in this research is a dimension that provides various perspectives on Indonesia, comprising the government, business, and civil society.…”

“…To build a strong brand, the depiction must be consistent, memorable, and distinguishable from other nations. Lindstrom (in (Irwansyah, 2016)) states that a robust nation brand not only has positive impacts on tourism and business but also creates a comprehensive branding ecosystem for the country.…”

“…In terms of the government's role, (Irwansyah, 2016) notes that collaboration among ministries and other government agencies is essential to achieve a unified voice in strengthening nation branding. The main challenge is the lack of understanding and coordination among relevant ministries, particularly in addressing issues such as the difficulty in sourcing spice ingredients, a key element in Indonesian cuisine.…”

“…In order to establish a brand for itself, a country requires an integrated communication policy or a framework that coordinates how countries portray or represent themselves. A strong national brand is not only beneficial for tourism and business but also creates a cohesive ecosystem of branding for a country (Irwansyah, 2016). Essentially, branding is a strategy and program for delivering a brand to the market.…”

Makna Logo Dinas Penerangan Tentara Nasional Indonesia Angkatan Laut

“…Jika persepsi melekat dalam waktu lama, akan membentuk citra. Logo instansi selalu memiliki nilai simbolik secara individu yang didasarkan pada konsistensi kinerja institusi (Rustan, 2013, Irwansyah, 2016.…”