Persuasion in Tourism Promotion Bilingual Texts: The Importance of Syntactic Forms and Choices

Budiharjo, Bayu; Nuraeni, Ardianna; Saptaningsih, Nur; Murti, Bayu Dewa; Rusjayanti, Anita

doi:10.22515/ljbs.v7i1.4419

Cited by 3 publications

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References 2 publications

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“…There are many studies discussing the verbal and visual aspects of tourism advertisements, this can be seen in posters and videos analysis using semiotic perspectives such as by Pratiwi, Ayomi, & Candra (2017a;2017b) and their stylistic and figure of speech used (Aprinica, 2021;Budiharjo, et. al., 2022).…”

Section: Introductionmentioning

confidence: 99%

Bali Tourism Discursive Strategies in “Balilivin” Instagram Account

Pratistita

Ayomi

Maharani

et al. 2022

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Today's popularity of a tourist destination is often supported by its existence on social media. Engaging narratives and pictures influence visitor interest in traveling to an area. This study aims to see the discourse strategy used by a highly followed Instagram account @balilivin in promoting tourist attractions in Bali using the theory of Wodak & Meyer (2001). The data was collected in January 2022. Using descriptive-qualitative method, the study found that most posts divide human social actors into visitors and locals. Bali as a destination and its people is described with a highly positive image with bombastic words. Pictures and captions framed Bali as an ideal paradise apart from various realities unshown on social media.

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Section: Introductionmentioning

confidence: 99%

Bali Tourism Discursive Strategies in “Balilivin” Instagram Account

Pratistita

Ayomi

Maharani

et al. 2022

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Harmony in diversity: exploring cross-linguistic, cross-cultural and multimodal dimensions of temporality within tourism discourse

Messner

2024

Multimodal Communication

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This study explores temporal aspects in tourism discourse across modes, languages and cultures, focusing on translated texts in German, Italian, French, English, and Spanish. Tourism communication, a persuasive force promoting destinations, constructs authentic experiences for potential tourists. Beyond promotion, it reflects a societal practice shaping tourist identities and destination cultures. The translation of tourism texts involves considerations of cultural values and multimodal representations, seeking to transfer the unique selling proposition effectively. Existing research has analyzed trigger words, interlingual strategies, and cultural representations, but a gap exists in understanding the translation of temporal aspects. This paper investigates the multimodal representation, promotion, and transfer of temporality in tourism texts, contributing to contrastive and multimodal research in tourism communication. Key questions addressed include how elements from different modes contribute to the unique selling proposition, how the advertising message is conveyed in a multimodal coherent way, and which temporal aspects are translated and adapted in the target language. The present paper sheds light on the intricate interplay of language and image in conveying the temporal dimension of tourist experiences across diverse linguistic and cultural contexts.

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Analyzing Translation Errors of Trainee Translators: A Case Study on Tourism Promotional Material

Şener Erkırtay

2024

Cankaya University Journal of Humanities and Social Sciences

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The present study aims to scrutinize the trainee translators’ errors in their translations of tourism promotional material, a brochure, from Turkish into English. Thus, this study is designed as a descriptive qualitative research and corroborated with quantitative analysis, presenting a thorough analysis of the translated texts based on the American Translation Association (ATA) translation error taxonomy. The framework of this study employs Corder’s taxonomy of phases for error analysis, namely, selection of a text, identification of errors, classification of errors, and explanation of possible reasons for those errors. The data discussed in this paper derive from the translated texts of fifteen trainee translators i.e., third- and fourth-year T&I students at a private university enrolled in the Cultural Aspects of Translation and Interpretation course. The results revealed a statistical difference between the main error categories. According to the findings, trainee translators made most errors in the form of the language, i.e. target language mechanics, followed by errors in meaning and errors in writing quality. In acting as a “cultural mediator” in tourism text translations, trainees have also been found to be not so effective as they are supposed to be. With the results unfolded, it is hoped to benefit to both translation professors and trainees themselves.

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Persuasion in Tourism Promotion Bilingual Texts: The Importance of Syntactic Forms and Choices

Cited by 3 publications

References 2 publications

Bali Tourism Discursive Strategies in “Balilivin” Instagram Account

Bali Tourism Discursive Strategies in “Balilivin” Instagram Account

Harmony in diversity: exploring cross-linguistic, cross-cultural and multimodal dimensions of temporality within tourism discourse

Analyzing Translation Errors of Trainee Translators: A Case Study on Tourism Promotional Material

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