The elastic, thermodynamic, electronic, and optical properties of recently discovered and potentially technologically important transition metal boride NbRuB, have been investigated using the density functional formalism. Both generalized gradient approximation (GGA) and local density approximation (LDA) were used for geometrical optimization and for estimation of various elastic moduli and constants.The optical properties of NbRuB have been studied for the first time with different photon polarizations.The frequency (energy) dependences of various optical constants compliment quite well to the essential features of the electronic band structure calculations. Debye temperature of NbRuB has been estimated form the thermodynamical study. All these theoretical estimates have been compared with published results, where available, and discussed in detail. Both electronic band structure and optical conductivity reveal robust metallic characteristics. NbRuB possesses significant elastic and electronic anisotropy. The effects of electronic band structure and Debye temperature on the emergence of superconductivity have also been analyzed.