The reaction of readily available and benchstable N-alkoxypyridinium salts with arylboronic and vinylboronic acids afforded d-aryl and d-vinyl alcohols, respectively,i nthe presence of fac-Ir(ppy) 3 and Cu(OTf) 2 dual catalysts. The reactiont akes place throughadomino process involving the reductiveg enerationo fa lkoxyl radicals, 1,5hydrogen atom transfer (1,5-HAT) and the copper-catalyzed cross-coupling reaction of the resulting translocated carbon radicals with boronic acids. Complementary to the Minisci reaction, this method allows for the arylationo f nucleophilic alkyl radicals with both electron-rich and electron-poor arenesu nder mild reactionconditions.