Alkyl variation at the donor (= amino) group of 4-iV,N-dialkylaminobenzonitriles leads to changes in the dual fluorescence spectra, especially in a temperature range where the excited states equilibrium B* = A* (TICT)is not yet established during their lifetimes. Direct measurement of the rate constant k for TICT state formation using laser techniques reveals differences of up to a factor of 10 for the different compounds. The dependence of k on the experimetal parameters (donor size, geometry, and flexibility, solvent viscosity, and temperature) is explained within the framework of the Debye-Stokes-Einstein theory of rotational diffusion including effects due to molecular flexibility, partial slip condition, and solvent molecular size (microviscosity). The relatively small Arrhenius activation energy observed for one compound is traced back to the importance of unhindered diffusion into available free volume during the rotation process.