2020
DOI: 10.1007/978-3-030-51626-0_5
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Pink Ocean Strategy: Democratizing Business Knowledge for Social Growth and Innovation

Abstract: In a constantly and rapidly changing world, innovation and organizational sustainability keep on being redefined. The integration of Blue and Green Ocean strategies can deliver social innovation and impact directly the lives of millions of people globally while assuring the needed organizational sustainability and profitability. This approach introduces the Pink Ocean Strategy concept, which cares about human life, integrity and dignity to booster innovation efforts. The new Pink Ocean Strategy is executed thr… Show more

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Cited by 14 publications
(14 citation statements)
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“…Level six is the outcome of applying the democratic CSR model. Innovation and competitiveness enable the organization to score on the ESG index and reach a Green Ocean [10] and/or a Pink Ocean [11] to create sustainable or socially innovatively developed markets. The six levels form a roadmap to CSR-based success for the organization within the market and its society.…”
Section: The Democratic Csr To Esg Modelmentioning
confidence: 99%
“…Level six is the outcome of applying the democratic CSR model. Innovation and competitiveness enable the organization to score on the ESG index and reach a Green Ocean [10] and/or a Pink Ocean [11] to create sustainable or socially innovatively developed markets. The six levels form a roadmap to CSR-based success for the organization within the market and its society.…”
Section: The Democratic Csr To Esg Modelmentioning
confidence: 99%
“…The POS goal is to create the development space that leads and encourages innovations to create a social innovation ecosystem. Companies must move from the blue to the reach pink oceans, as creativity is required for advancement outside rivalry [11]. Research and development have created tools and metrics to lead organizations into future-driven business environments.…”
Section: The Pink Ocean Strategymentioning
confidence: 99%
“…The overall proposed approach can be considered a sustainable Green but also Pink Ocean Strategy for the real estate developers [7], [8]. The process addresses socio-economic issue as it enables young adults to get onto the property ladder faster, stop spending money on overpriced rent, and concentrate on their personal and professional development.…”
Section: Socio-economic Impact Of the Proposed Solutionmentioning
confidence: 99%