PKM Pengembangan Kampung Entrepreneur Berbasis Digital Marketing Sebagai Media Promosi Bagi Pelaku Umkm Di Kelurahan Pasie Nan Tigo Kecamatan Koto Tangah Kota Padang

Sulastri, Sulastri; Andriani, Chichi; Fitria, Yuki

doi:10.56670/jcs.v2i2.43

Cited by 3 publications

(4 citation statements)

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“…Tampilan website UMKM Desa Tuksongo Kegiatan selanjutnya adalah sosialisasi digital marketing dan pelatihan pengelolaan website dan media sosial (Gambar 3). Untuk melihat tingkat pengetahuan peserta kegiatan tentang digital marketing, tim pelaksana melakukan evaluasi sebelum dan sesudah pemberian materi diberikan oleh narasumber (Sulastri et al, 2020). Evaluasi dilakukan melalui pembagian kuesioner kepada peserta yang bertujuan untuk mengetahui tingkat pengetahuan dan pemahaman peserta mengenai aplikasi digital marketing sebagai media promosi.…”

Section: Hasil Dan Pembahasanunclassified

Development of promotion of palm starch products based on information technology

Widiyanto,

Prabowo,

Albahi

et al. 2023

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Tuksongo Village, Borobudur District, has been a palm starch center since 1992. However, MSME palm starch was only founded a few years ago. The problem faced by partners is the absence of product marketing, social media accounts and online sales applications, so product sales are still focused on the local area. This program is an effort to increase product sales with digital marketing. Activities are carried out in the form of digital marketing training with social media and website development for marketing and selling products. The result of this program is that partners who have knowledge about digital marketing can apply it to promote the products they produce. Apart from that, social media accounts and websites are also produced which are used by partners as a means of promotion and online sales.

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Section: Hasil Dan Pembahasanunclassified

Development of promotion of palm starch products based on information technology

Widiyanto,

Prabowo,

Albahi

et al. 2023

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“…In running this business, MSME actors in the Pasie Nan Tigo are still carried out in a familial and conventional manner. Marketing and promotions that are carried out are still simple and conventional, namely word of mouth (Word Of Mouth) or marketing which is only done when tourists come to visit this area by [4].…”

Section: Introductionmentioning

confidence: 99%

“…Promotional activities carried out by MSME Pasie Nan Tigo have been carried out through social media such as the use of Facebook by [4]. MSME actors in the Pasie Nan Tigo area generally upload photos of their products to Facebook but with a very simple appearance.…”

Section: Introductionmentioning

confidence: 99%

Overview of Changes in Attitudes Towards the Importance of Creative Photography Content as an E-Promotion Media for MSMEs in Pasie Nan Tigo-Koto Tangah Padang City

Fitria¹,

Andriani²,

Maulana³

2023

Advances in Economics, Business and Management Research

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This study aims to determine the level of change in attitudes towards the importance of creative photography content as an e-promotion medium for MSMEs. The population in this study were all MSMEs in the Pasie Nan Tigo-Koto Tangah-Padang City. The sampling technique in this study used total sampling so that the sample in this study was 35 SMEs. The source of data comes from primary data, namely questionnaires. The data processing technique used descriptive analysis and Paired T test to test the differences in respondents' attitudes. To see changes in respondents' attitudes, the questionnaire was given 2 times. The first questionnaires was given before there was information about creative photography content and the second questionnaire was given back to participants after were given information about creative photography content. From the results of data processing, it was found that there was a change in the attitude of the respondents, namely a change in the attitude of Good to a change in Very Good attitude towards the importance of creative photography content as an E-Promotion medium.

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“…Therefore, this community service program aims to provide e-commerce training and online-based product management for SMEs in Tanggulangin. The use of digital marketing applications is important as a promotional medium to increase the competitive advantage of their business in today's all-digital competition (Andriani & Fitria, 2020).…”

Section: Introductionmentioning

confidence: 99%

Marketing Training Through Social Media in Increasing Sales of MSME Products in Tanggulangin Sidoarjo

2023

Nusantara Science and Technology Proceedings

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A Based on initial observations in Kedensari RT.17 RW.05 there is a Home Industry driven by MSMEs that produce handicrafts and bags. However, the business is still underdeveloped in terms of: 1) Product Marketing Activities 2) Limited marketing, 3) Marketing distribution channels whose reach is still limited 4) Business management that is not well organized. Therefore the Pikat Team seeks to provide knowledge transfer in the form of how to make product development and increase product diversity and diversification as well as how to packaging that has a certain appeal and branding in order to attract consumers as well as opportunities to be marketed to various MSME areas in Kedensari RT.17 RW.05. With a solution to the problems faced by the MSME group in Kedensari RT.17 RW.05, Tanggulangin, Sidoarjo, Pikat has the following objectives: 1) Improve quality through the use of supporting production process equipment 2) Increase food added value and producer income through variety and product diversification, 3) increasing the reach of product marketing distribution channels 4) Providing knowledge transfer on business management. Implementation method with: focus group discussion, demonstration and practice or exercise. The output targets resulting from the activity are: 1) Improving the quality and quantity of products produced 2) The use of online marketing. 3) Increased marketing activities that can increase sales 4) Improved business management with better financial records and business activities.

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PKM Pengembangan Kampung Entrepreneur Berbasis Digital Marketing Sebagai Media Promosi Bagi Pelaku Umkm Di Kelurahan Pasie Nan Tigo Kecamatan Koto Tangah Kota Padang

Cited by 3 publications

References 0 publications

Development of promotion of palm starch products based on information technology

Development of promotion of palm starch products based on information technology

Overview of Changes in Attitudes Towards the Importance of Creative Photography Content as an E-Promotion Media for MSMEs in Pasie Nan Tigo-Koto Tangah Padang City

Marketing Training Through Social Media in Increasing Sales of MSME Products in Tanggulangin Sidoarjo

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