Planning and Marketing the City for Sustainability: The Madrid Nuevo Norte Project

Metaxas, Theodore; Juárez, Laura Susana; Gavriilidis, Gaby

doi:10.3390/su13042094

Cited by 5 publications

(7 citation statements)

References 77 publications

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“…It is important to manage the city and organise its public space in such a way as to ensure its sustainability. Metaxas et al [67], analysing the economic development of Madrid (Spain), emphasise that the implementation of sustainable city marketing strategies improves the competitiveness of the city and the quality of life of its inhabitants. Similar conclusions are reached by Deffner et al [68], who analysed the development of the two Greek cities Larissa and Kozani.…”

Section: Discussionmentioning

confidence: 99%

Marketplace Trade in Large Cities in Poland

Bieszk‐Stolorz

Dmytrów

2021

Land

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Traditional marketplace trade brings many socio-economic benefits: it affects the local labour market, entrepreneurship, and tourism. In many countries, activities are undertaken to support the operation of marketplaces. In recent years, new threats to the development of marketplaces have emerged, such as cheap discount shops, supermarkets, and online shops. The inhabitants of many cities still enjoy shopping at traditional marketplaces. The aim of the research is to assess the development of marketplace trade in large cities in Poland. Eurostat does not provide detailed data on marketplaces in Poland. We decided to fill this gap. Additionally, we assessed the attractiveness of large cities in Poland in terms of the development of marketplace trade in the years 2008–2019 by means of linear ordering of objects (Hellwig’s composite measure of development). In the years 1995–2019, the number of marketplaces in Poland remained at a constant level, but since 2003 their area has decreased. However, the total number of marketplaces has increased compared to 1995. In the whole research period, Kraków and Katowice were the most attractive cities with respect to the development of the marketplace trade, while Gdańsk and Sosnowiec were the least attractive. The high position of Kraków results from the nature of the city and its tourist attractions, while the low position of Sosnowiec is caused by the existence of a large bazaar in nearby city of Będzin.

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Section: Discussionmentioning

confidence: 99%

Marketplace Trade in Large Cities in Poland

Bieszk‐Stolorz

Dmytrów

2021

Land

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“…Based on the city branding strategy to support Sponge City Program, Mitchell et al (2022) claim that it is possible to support sustainable development goals aligning future city competitiveness with environmental objectives focused on largescale financed projects supporting city differentiation based on high-quality eco-living. Also based on a city project that seeks to implement city marketing strategies to improve both quality of life and the sustainability of the city of Madrid, Metaxas et al (2021) address the importance of public policy to position the city of Madrid emphasizing urban sustainability, embracing social, economic and environmental goals. Ripoll González and Gale ( 2022) analyze the importance of city governance defending that sustainability is necessary to reconcile wealth, economic value, and inclusive development, which involve cross-value dimensions.…”

Section: Resultsmentioning

confidence: 99%

Sustainable and Green City Brand. An Exploratory Review

Moreira¹,

Pereira²,

Lopes³

et al. 2023

cuadernosgestion

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Although city branding is not new, the importance of sustainability and environmental demands is placing an enormous challenge in city/place branding activities. As such, the aim of this article is to analyze how sustainable/green city/place branding is understood and what its main idiosyncrasies are. For that an exploratory literature review was implemented and 32 articles were analyzed. It is possible to conclude that there are three main strands covering the topic related to green, sustainable, and slow city (cittaslow) or place branding. Moreover, green resources are dealt with seeking to improve the image of the city, the quality of urban life, and the green spaces supporting the city as a tourism destination. Complementarily, sustainability embraces also economic and social aspects, which are not fully covered in the previous strand. Finally, the cittaslow perspective follows a sustainable perspective more closely than the green/environmental one. The three strands are very segmented and the stage of development is still in a growing up stage. The stakeholders play an important role in disclosing the natural resources, the environmental challenges for a city/place to develop a positive sustainable reputation. Finally, there is an important role from the public policy perspective to position the city as a green, sustainable place destination.

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“…This process led cities to new development path models facing the impacts that de-industrialization periodgenerated (Gollin et al, 2016;Mega, 1996;Mendels, 1972). Under this option, the processes of strategic planning, urban/city marketing and more recently, city branding have an essential role for cities in order to increase their market share and support their economic development (Anholt, 2008;Ashworth and Voogd, 1990;Kavaratzis, 2004;Kotler et al, 1993;Kavaratzis, Asplund, et al, 1999;Metaxas, 2009;Metaxas et al, 2021;Scherrer, 2002). Therefore, urban/city marketing as a strategic planning process actually connected with cities' development and sustainability (Deffner et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

“…The present paper focuses on the Madrid Nuevo Norte Project (MNNP) that represents one of the largest urban regeneration projects in European practice and receives recently quite research interest (i.e., Abril, 2020;Baron and Fernandez, 2019;Metaxas et al, 2021;Perez et al, 2021). MNNP takes on the UN's 2030 Agenda as a guide to carry out all its social, environmental and economic sustainability actions.…”

Section: Introductionmentioning

confidence: 99%

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Sustainable urban development and the role of mega-projects: Experts’ view about Madrid Nuevo Norte Project

Metaxas,

Gallego,

Juarez

2023

J Infrastruct Policy Dev

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The present paper discusses the case of the Madrid Nuevo Norte Project (MNNP) in order to examine the relation of this mega-project with the city’s sustainable development. For this reason, the study used a qualitative approach using semi-structural interviews with experts (Madrid’s town hall, Madrid State, and the program management office and other external) that relayed strongly with MNNP. The expert panel requirements are split in six expertise areas: sustainability, urban development, urban planning, government or public affairs, project management or Madrid Nuevo Norte (MNN) key stakeholders. The study highlighted the vital importance of MNNP as a flagship sustainable project for the rest of Europe, that meets sustainability criteria for contributing substantially in the improvement of the quality of life of final users and for the community in general. For instance, it contributes to the regeneration of the city’s degraded area, to the interconnection of an isolated part of the city and public transportation connection, improving the external image of Madrid. Despite of it, there are some challenges that should be carefully managed such as applying sustainable solutions from other cities not properly tailored to Madrid, housing pricing accessibility increase due to the lack of terrain in Madrid and the politization of the project as discussion topic between local parties. In this context, local authorities should give particular emphasis in complying with the principles of sustainability for improving the overall performance of MNNP, ensuring social justice and prosperity for the people of Madrid.

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Planning and Marketing the City for Sustainability: The Madrid Nuevo Norte Project

Cited by 5 publications

References 77 publications

Marketplace Trade in Large Cities in Poland

Marketplace Trade in Large Cities in Poland

Sustainable and Green City Brand. An Exploratory Review

Sustainable urban development and the role of mega-projects: Experts’ view about Madrid Nuevo Norte Project

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