Dyeing cotton fabrics with anionic dyes produces high e uent loads and requires a considerable amount of water and energy due to the electrostatic repulsion with cellulose. Therefore, several approaches have been researched to increase the e cacy of cotton dyeing. One is the cationization, which adds cationic sites to the cellulose. Another is the treatment of the cotton surface with plasma. In this paper, the combination of both techniques was investigated. Two commercially available cationic agents were used: 3-chloro-2-hydroxypropyl trimethyl ammonium chloride (CHPTAC) and poly[bis(2-chloroethyl) etheralt-1,3-bis[3-(dimethylamino)propyl]urea] quaternized, a novel cationic agent also known as Polyquaternium2 (P42). The plasma treatment was performed using a dielectric barrier discharge atmospheric plasma facility, helium was used as seed gas and 1.5 % of oxygen was injected. The cationization and plasma treatment were performed on greige cotton fabric, an innovative and sustainable approach that eliminates conventional scouring and bleaching processes. The cationic and plasma treated samples were dyed using Reactive Red 195 and Acid Blue 260 dyes. The effect of the treatments was evaluated by different characterization techniques such as X-ray photoelectron spectroscopy (XPS), Fourier transform infrared spectroscopy (FTIR) and atomic force microscopy (AFM). The plasma treatment slightly increased the light fastness for some samples, but the cationization tends to prevail over the plasma treatment. The best results were attributed to the samples pretreated by CHPTAC, which presented the highest K/S and lowest unlevelness for samples dyed with reactive and acid dyes. CHPTAC is the most common cationic agent for textiles, but its industrial use is limited due to safety criticisms. The combination between plasma and P42 resulted in the same color strength as the conventional reactive dyeing. Therefore, this approach offers a safer alternative to the conventional cationization process.