Prostaglandin G/H synthase-2 and zif-268 mRNA expression is transiently induced in rat brain by kainic acid (KA)-induced seizures and by a single electroconvulsive shock. Induction of both genes by KA shows neuroanatomical specificity in the order hippocampus > cerebral cortex > striatum > brain stem > cerebellum. Nuclear run-on and Western blotting shows that both genes are transcriptionally activated, and that kainic acid up-regulation of prostaglandin G/H synthase-2 mRNA expression in hippocampus matches increased protein levels. Whereas the magnitude of hippocampal zif-268 mRNA induction is similar in both seizure models, peak induction of prostaglandin G/H synthase-2 mRNA is 7-fold greater in the kainic acid model than in the electroconvulsive shock model and is much more prolonged. Pretreatment of animals by intracerebroventricular injection with the intracellular platelet-activating factor receptor antagonist BN 50730 strongly attenuates kainic acid and electroconvulsive shock induction of prostaglandin G/H synthase-2 expression. The drug partially inhibits electroconvulsive shock induction of zif-268, but is relatively ineffective against kainic acid-induced zif-268 expression. Seizureinduced expression of both genes involves platelet-activating factor, but the mechanisms of induction must be otherwise distinct. The selectively elevated induction of hippocampal prostaglandin G/H synthase-2 by kainic acid correlates with a neuroanatomical region in which the agonist induces neuronal damage.Seizure activity in the brain initiates complex pathways of signal transduction and cell-to-cell communication. Whereas a single seizure usually has little or no long-term effects on the brain, repeated and uncontrolled seizures can cause delayed neuronal death and synaptic reorganization. Activation of phospholipases and accumulation of bioactive lipids takes place early after seizures (1) primarily in synaptic endings (2). Arachidonic acid and its oxygenated metabolites and plateletactivating factor are important classes of bioactive lipids generated during seizure activity (3, 4) because they are known to have modulatory effects on synaptic transmission and neuronal plasticity (5-7). Additionally, PAF 1 is also an activator of receptor-mediated immediate early gene expression in the brain and neuronal cells (8, 9). Thus, excitable membrane-derived bioactive lipids may have both acute and long-term effects on neuronal activity. PAF exerts its biological actions through a rhodopsin-type receptor (10). In neurons, this receptor mediates the presynaptic effects of PAF on excitatory neurotransmitter release (6), long-term potentiation (7, 11), and memory formation (12, 13). A high affinity PAF binding site has been found in microsomal membranes isolated from hippocampus and cerebral cortex (9,14). This site has distinct ligand binding kinetics and sensitivity to PAF receptor antagonists and may represent either an intracellular form of the plasma membrane receptor or a novel PAF receptor subtype. The intracellular PAF-bin...