“…The simplified, idealistic notion of rural women as caring instruments who can improve economic stagnation in rural Japan with appropriate support (Amano, 2001) 5 is built into state narratives about aging and depopulating rural communities (Iwashima & Sato, 2022) and prejudices research. However, studies focusing on gender and power relations (Elmhirst & Darmastuti, 2015;Sato & Alarcón, 2019;Tsuru, 2007) have found that women are often expected to sacrifice themselves, to take on an increased burden to mitigate negative impacts on others to ensure collective well-being (Fujii, 2011;Fujimoto, 2004;Hara-Fukuyo & Ôchi, 2012;Watanabe, 2009). The essentialist construction of women as caring saviors coupled with blindness to women's self-sacrifice could, directly contrary to intent, both exacerbate gender inequalities and reduce collective well-being.…”