Political Public Relations: Research on its Success and its Influence on German Media Coverage

Fröhlich, Romy

doi:10.1007/978-3-531-90918-9_12

Cited by 7 publications

(4 citation statements)

References 25 publications

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“…Moreover, they also hope to increase their chances of publicity in the traditional mass media if they adhere to the regular news format. In fact, past input‐output analyses from public relations research have shown that press releases are particularly likely to be covered in the news if they imitate the journalistic style of presentation (see in brief Fröhlich, 2008).…”

Section: Results: Formal Mediatizationmentioning

confidence: 99%

The Mediatization of E-Campaigning: Evidence From German Party Websites in State, National, and European Parliamentary Elections 2002-2009

Schweitzer¹

2012

Journal of Computer-Mediated Communication

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Section: Results: Formal Mediatizationmentioning

confidence: 99%

The Mediatization of E-Campaigning: Evidence From German Party Websites in State, National, and European Parliamentary Elections 2002-2009

Schweitzer¹

2012

Journal of Computer-Mediated Communication

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“…The stereotypical view of women as 'natural birth communicators' is often defended. While women assert their superior communication, skills compared to their male counterparts, by doing so they 'simplify' communication and other PR skills such as the organization and time management inherent in women's biology, thus potentially placing themselves as limited in other ways (Yeomans, 2019;Fröhlich, 2008). Personal branding may be one of the methods used by women to isolate themselves in the workplace, as the brand gives the impression of a superior woman or prospective employer as a professional woman (Armstead, 2015).…”

Section: The Role Of Pr Women In Society Relationsmentioning

confidence: 99%

Women Influence on The Practical Role of Public Relations in Iskandar Malaysia Region

Rahim¹,

Markom²,

Alsagoff³

2021

IJARBSS

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The role of Public Relations (PR) practitioners is often associated with the extent to which a person is able to carry out his/her responsibilities effectively. Previous studies have often linked the field of PR stereotypically to a career of women rather than men (Niel, 2016;Place, 2015). Public seldom give a negative perception towards the role of women's PR. Therefore, the aim of this study is to find out recent development of the role of women's PR, especially in Iskandar Malaysia. The effort is to learn the real phenomenon of women carries out their duties as PR practitioner. This qualitative study will further explore the issue by phenomenological approach using in-depth interviews among PR practitioners in Iskandar Malaysia. The results of the study has discovered that the importance of the attitude of women's PR is very important in implementing their relationship with society. They were found remains tightly knotted to their role as technicians rather than managers although without gender competitions. This study is expected to contribute to future improvements in the field of public relations (PR).

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“…Previous research attested to the existence of advocacy frames (see Benford & Snow, 2000;Entman, 2004;Entman, Matthes, & Pellicano, 2008;Fröhlich, 2008;Gamson & Modigliani, 1987;Gandy, 2001;Hallahan, 1999Hallahan, , 2015Ihlen & Nitz, 2008;Pan & Kosicki, 2001;Sheafer & Gabay, 2009;Strömbäck et al, 2013;Tewksbury, Jones, Peske, & Vig, 2000;Van Gorp, 2007;Zoller, 2014).…”

Section: Interests and Goalsmentioning

confidence: 99%

“…Frame-building research investigates the influence of actors external to the media on the news coverage (Scheufele, 1999). Another name for this line of research includes "advanced research in determination theory" (Fröhlich, 2008) and "media agenda setting" (Dearing & Rogers, 1996). Also, in my opinion, there is great overlap between frame building and second-level agenda building (Kiousis, Mitrook, Xu, & Seltzer, 2006), although scholars in the agenda-setting tradition may see this differently.…”

Section: Frame-building Researchmentioning

confidence: 99%

Integrative Framing Analysis

Dan¹

2017

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While there is a plethora of visual communication and media framing books, there is a paucity of research that combines both textual and visual framing approaches. Viorela Dan's book is well positioned to fill this important scholarly gap in the area of framing analysis. Building on theoretical and methodological strengths of existing framing studies, the book offers a clear and comprehensive overview of what has been done in this area to date and where we need to go from here. The book will provide an invaluable resource for graduate-level seminars

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Political Public Relations: Research on its Success and its Influence on German Media Coverage

Cited by 7 publications

References 25 publications

The Mediatization of E-Campaigning: Evidence From German Party Websites in State, National, and European Parliamentary Elections 2002-2009

The Mediatization of E-Campaigning: Evidence From German Party Websites in State, National, and European Parliamentary Elections 2002-2009

Women Influence on The Practical Role of Public Relations in Iskandar Malaysia Region

Integrative Framing Analysis

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