1981
DOI: 10.1111/j.1467-6494.1981.tb00738.x
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Popular induction: When is consensus information informative?1

Abstract: An experiment was conducted in which information regarding a target person's evaluation ofa target object was presented either in written form or via video tape, and information regarding the evaluations of four other people was also presented either in written fonn or via video tape. The results indicated that the effect of consensus on both person and object attribution was significantly weaker when the target-person information was video taped (concrete) and the other-people information was written (abstrac… Show more

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Cited by 7 publications
(6 citation statements)
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“…Their findings and ours challenge the claim (Nisbett & Borgida, 1975;Nisbett et al, 1976) that relatively pallid consensus information is always overwhelmed by individuals' vivid memories of their own past histories and other relevant information when they make predictions about their own behavior. Our conclusion on this point is consistent with other literature questioning the supposedly stronger impact of more vivid stimuli on judgment processes (e.g., Collins, Taylor, Wood, & Thompson, 1988) and with literature questioning the claim that base-rate information is inherently less vivid than individuating information (Solomon, Drenan, & Insko, 1981).…”
Section: Self-protective Biases and Consensus Information Usesupporting
confidence: 91%
“…Their findings and ours challenge the claim (Nisbett & Borgida, 1975;Nisbett et al, 1976) that relatively pallid consensus information is always overwhelmed by individuals' vivid memories of their own past histories and other relevant information when they make predictions about their own behavior. Our conclusion on this point is consistent with other literature questioning the supposedly stronger impact of more vivid stimuli on judgment processes (e.g., Collins, Taylor, Wood, & Thompson, 1988) and with literature questioning the claim that base-rate information is inherently less vivid than individuating information (Solomon, Drenan, & Insko, 1981).…”
Section: Self-protective Biases and Consensus Information Usesupporting
confidence: 91%
“…For example, M. R. Solomon et al (1981) provided evidence that type of consensus and its mode of presentation represent orthogonal dimensions that affect the impact of consen sus on attributions. In a useful review, Kassin (1979) suggested that consensus effects depend upon such mediating factors as: the strength of magnitude of the base rate information, the salience ofthe information and the ease with which it may be applied, the perceived representativeness (and hence generalizability of the base rate sample), and the causal relevance of the base rate .…”
Section: Consensusmentioning
confidence: 97%
“…Base-rate neglect is most likely to occur to the extent that base-rate information is abstract and pallid, whereas case information is concrete and vivid (Nisbett & Borgida, 1975; Solomon, Drenan, & Insko, 1981). In the situation we are studying, in which a person receives aggregate information in the presence of a coactor, we thought it quite likely that vivid information from the coactor would have a greater effect on self-evaluations than would pallid information from the average of a remote sample.…”
Section: The Diagnostic Value Of Individual and Aggregate Data Sourcesmentioning
confidence: 99%