Pratiques RSE des PME au Maroc : une analyse perceptuelle auprès des dirigeants casablancais

Cherkaoui, Adil

doi:10.3917/qdm.163.0013

Cited by 22 publications

(5 citation statements)

References 19 publications

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“…Cherkaoui (2016) conducted a perceptual sensitivity analysis of owner-managers of Moroccan SMEs regarding their commitment to sustainability. The findings showed that the degree of knowledge of the concept of sustainability depends closely on the company size.…”

Section: Literature Reviewmentioning

confidence: 99%

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Reaching sustainability during a digital transformation: a PLS approach

Hilali

Manouar

Idrissi

2020

IJIS

124

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Purpose In a world where big data have become crucial to guarantee the success of companies, digital transformation came to help companies transition towards a digital business and accept the changes in the organizational structure as well as the market. Nonetheless, even with the ever-growing importance shed on it, few articles and studies have linked it to the sustainability paradigm. Empirical studies that have linked between the factors of digital transformation and a more sustainable business are still scant. Many efforts are still needed to reduce the knowledge gap between these two concepts. The purpose of this paper is to fill this gap by examining (empirically) the effect of digital transformation on sustainability. Design/methodology/approach The study validates five different hypotheses highlighted by the literature using structural equation model (SEM) analysis from partial least square (PLS) approach. It uses a new conceptual framework using a survey data, answered by 41 small- and medium-sized enterprises (SMEs) in Morocco from different industries. Findings Using PLS-SEM modeling, the results show that customers, data and innovation, which are drivers that companies should work on during a digital transformation, have a significant impact on companies’ quest to reach sustainability. However, and in contrast to the existing literature, authors find that competition did not play a significant role in enhancing the companies’ commitment to sustainability. Practical implications Authors’ findings encourage firms to seize the opportunity of digital transformation to embrace sustainability, because the implementation of these two concepts requires radical changes at the business model level. Authors suggest that the road to achieve sustainability in a digital era should focus on three main axes, enhancing the customer experience and adopting customer centricity, building data analytics capabilities and shifting innovation to the business model level. Originality/value To the best of the authors’ knowledge, this study is one of the first research papers that explain how to reach sustainability during a digital transformation. The originality of this paper lies in the fact that it focuses on SMEs as they remain the backbone of the Moroccan economy. This study is also novel for showing with empirical evidences that working on the axes of customers, data and innovation, during a digital transformation journey, will improve sustainable practices within businesses.

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Section: Literature Reviewmentioning

confidence: 99%

“…The authors also found that the SME managers tend to link sustainability to its social dimension and the well-being of the employees, ignoring its economic and environmental dimensions. As regards the actions, they are limited to the legal minimum and tend towards a simple legal compliance (Cherkaoui, 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

Reaching sustainability during a digital transformation: a PLS approach

Hilali

Manouar

Idrissi

2020

IJIS

124

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“…During the last two decades, CSR has been a growing source of debate among researchers in Morocco (Filali Meknassi, 2007;Hattabou and Louitri, 2010;Cherkaoui, 2016;Ibenrissoul et al, 2018;Kammoun et al, 2020c;Kammoun et al, 2021;Kammoun et al, 2022). Initially, the majority of academic work attempted to shed light on the degree of commitment of Moroccan firms to CSR practices.…”

Section: Perception Of Csr By Moroccan Firmsmentioning

confidence: 99%

Corporate Executives’ Perceptions of CSR in the Listed Moroccan Companies

Ibenrissoul¹,

Yassine²,

Kammoun³

2022

OJBE

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The purpose of the paper is to analyze the perception of corporate social responsibility by corporate executives in the Moroccan context. To do so, we conducted a survey of seventy-four Moroccan corporate executives working in listed companies. Subjects were solicited by e-mail, sending them a questionnaire consisting of 37 items presented in the form of a five-point response scale (Likert scale). Our measurement scale was designed on the basis of Carroll’s (1991) theoretical model of social responsibility. The study proposes a scale to measure corporate executives‘ perceptions of CSR in their company. The results of our study reveal two findings. The first one suggests that Moroccan corporate executives working in listed companies are more concerned about compliance with laws and ethical values than with a true CSR commitment. The second one highlights the fact that CSR commitment is a three-dimensional construct marked by a predominance of ethical-legal and philanthropic practices. The paper states the main conclusions of the study and provides some practical implications.

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“…En effet, la Gestion des Ressources Humaines reste une pratique embryonnaire dans les PME (Frimousse et Peretti, 2005 ;Cherkaoui et Jallal, 2017). Les pratiques RH sont à la traine avec une prédominance d'une conception purement administrative au détriment des pratiques RH relevant du domaine stratégique (Benaicha, 2014 ;Cherkaoui, 2016). Au niveau théorique, notre travail appréhende les variables susceptibles d'influencer la formalisation des pratiques RH dans le contexte des PME marocaines.…”

Section: Introductionunclassified

L’influence du profil du dirigeant-propriétaire sur les pratiques RH au sein des PME marocaines : Enseignements de deux études de cas

Hejaji¹,

Cherkaoui²

2022

Revue Management &Amp; Innovation

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Pratiques RSE des PME au Maroc : une analyse perceptuelle auprès des dirigeants casablancais

Cited by 22 publications

References 19 publications

Reaching sustainability during a digital transformation: a PLS approach

Reaching sustainability during a digital transformation: a PLS approach

Corporate Executives’ Perceptions of CSR in the Listed Moroccan Companies

L’influence du profil du dirigeant-propriétaire sur les pratiques RH au sein des PME marocaines : Enseignements de deux études de cas

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