Pre-testing of the WHO’s Educational Video: “How to Protect Yourself Against COVID-19”

Abstract

The coronavirus disease 2019 (COVID-19) pandemic, caused by the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) was declared a public health emergency in many countries, including Indonesia. The World Health Organization (WHO) released an educational video, entitled "How to Protect Yourself Against COVID-19", which explained how to prevent the spread of COVID-19. This study is a qualitative study that aims to pre-test this video, based on the Information, Education, Communication (IEC) theory, by analyzing teenagers’ perceptions of the video. The design used was a Rapid Assessment Procedure (RAP), and the data were collected by conducting in-depth interviews with participants, through virtual meetings. The data were analyzed using a qualitative data matrix and thematic analysis. The results showed that all participants found the video regarding the prevention of COVID-19 spread to be attractive and comprehensible. In addition, the participants felt that the contents of the video were not contradictory to their personal values and that the message was targeted to everyone, including themselves. The video was also perceived to be persuasive. Overall, the participants held a generally positive perception of the video.

Pre-Testing Muhammadiyah COVID-19 Guidelines in Jakarta Province

“…In another study by Fadliyah et al (2020), about pre-testing educational videos by WHO on the prevention of COVID-19 transmission, participants found the video contents to fit their values, with the portrayed message addressing all the different groups of the community. The participants had positive perceptions of the video since it was considered persuasive to the population (Fadliyah et al, 2020).…”

“…A study observed that in a Pre-testing campaign about safe sex in a television advertisement; where a storyboard with images and text presented to members of a target population of students (between 14 and 16 years) enrolled in a vocational school showed results of a positive effect on safe sexual behavior (Whittingham et al, 2008). In another study by Fadliyah et al (2020), about pre-testing educational videos by WHO on the prevention of COVID-19 transmission, participants found the video contents to fit their values, with the portrayed message addressing all the different groups of the community. The participants had positive perceptions of the video since it was considered persuasive to the population (Fadliyah et al, 2020).…”

“…In response to the global pandemic, the Muhammadiyah COVID-19 Command Center (MCCC) was established on March 14, 2020. The MCCC was formed by a Declaration from the Muhammadiyah Central Executive Number 02/MLM/1.0/H/2020 concerning COVID-19 (Fadliyah et al, 2020). The MCCC was significant to the affiliated members since it searched for the publications on behalf of members, an approach needed for each target audience "segmentation" (Dao Truong, 2014;Handayani et al, 2021).…”

Need Asseesment on Maternal Mental Health Care for Perinatal Mothers during COVID-19: A Qualitative Study

“…Since the time when WHO declared the novel coronavirus disease (COVID-19) pandemic in March 2020, all levels of society are facing new lifestyle changes. [ 16 ] The prevalence of anxiety and depression in perinatal mothers has significantly increased after the spread of COVID-19 throughout the world. [ 17 ] Isolation, wearing a mask, social distancing, frequent handwash, new public policies, changes in perinatal health care, fear of COVID-19 exposure, and shortage of health workers due to COVID-19 infection can increase the extreme stress experienced by mothers.…”