Predicting online purchase behavior: replications and tests of competing models

Heijden, Hans van der; Verhagen, Tibert; Creemers, M.R.

doi:10.1109/hicss.2001.927100

Cited by 48 publications

(17 citation statements)

References 11 publications

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“…However, actual risk is difficult to measure objectively, literature has therefore primarily addressed the notion of perceived risk (PR), defined here as the taxpayer's perception of the uncertainty and adverse consequence of a desired outcome. Perceived risk of online shopping has been shown to influence attitude towards online purchasing [17]. Taxpayers may hesitate to file their tax return electronically if they perceive a lack of security in the process.…”

Section: Research Modelmentioning

confidence: 99%

Acceptance of electronic tax filing: A study of taxpayer intentions

Farn

Chao³

2006

Information & Management

296

200

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Section: Research Modelmentioning

confidence: 99%

Acceptance of electronic tax filing: A study of taxpayer intentions

Farn

Chao³

2006

Information & Management

296

200

View full text Add to dashboard Cite

“…Ease of use * (Wang et al, 2006) x (van der Heijden et al, 2001) Layout/design * (Baker et al, 2002) x (Otim & Grover, 2006) System quality * (Kuan et al, 2008) x (Yang, 2007) Seller attributes Reputation * (Jarvenpaa et al, 2000) x (van der Heijden et al, 2001) Size * (Jarvenpaa et al, 2000) x (van der Heijden et al, 2001) Consumer beliefs/perceptions Perceived risk * (Pavlou, 2003) * (Pavlou, 2003) Trust * (Gefen et al, 2003) x (Brown & Jayakody, 2008)…”

Section: Website Attributesmentioning

confidence: 99%

Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk

Chiu

Wang

Fang

et al. 2012

Information Systems Journal

1,024

699

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Customer loyalty or repeat purchasing is critical for the survival and success of any store. By focusing on online stores, this study investigates the repeat purchase intention of experienced online buyers based on means‐end chain theory and prospect theory. In the research model, both utilitarian value and hedonic value are hypothesised to affect repeat purchase intention positively. Perceived risk is hypothesised to affect repeat purchase intention negatively and moderate the effects of utilitarian and hedonic values on repeat purchase intention. Utilitarian value is proposed as a formative second‐order construct formed by product offerings, product information, monetary savings and convenience. Hedonic value is also proposed as a formative second‐order construct formed by the six hedonic benefits that have been identified in prior research. Data collected from 782 Yahoo!Kimo customers provide strong support for the research model. The results indicate that both the utilitarian value and hedonic value are positively associated with buyers' repeat purchase intention. A higher level of perceived risk reduces the effect of utilitarian value and increases the effect of hedonic value on repeat purchase intention. Implications for theory and practice and suggestions for future research are provided.

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“…Moreover, based on TAM and its related empirical tests (Venkatesh et al 2003), we predict that perceived usefulness of a website will lead to consumers' intended usage of websites. Hence,…”

Section: H7mentioning

confidence: 99%

The Effects of Presentation Formats and Task Complexity on Online Consumers' Product Understanding

Jiang¹,

Benbasat²

2007

MIS Quarterly

445

236

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This study assesses and compares four product presentation formats currently used online: static pictures, videos without narration, videos with narration, and virtual product experience (VPE), where consumers are able to virtually feel, touch, and try products. The effects of the four presentation formats on consumers' product understanding as well as the moderating role of the complexity of product understanding tasks were examined in a laboratory experiment. 1 Elena Karahanna was the accepting senior editor for this paper. Choon Ling Sia was the associate editor. Noam Tractinsky and Mario Koufaris served as reviewers; the third reviewer chose to remain anonymous. Two constructs used to measure product understanding performance are actual product knowledge and perceived website diagnosticity (i.e., the extent to which consumers believe a website is helpful for them to understand products). The experimental results show that (1) both videos and VPE lead to higher perceived website diagnosticity than static pictures; (2) under a moderate task complexity condition, VPE and videos lead to the same level of actual product knowledge, but all are more effective than static pictures; (3) under a high task complexity condition, all four presentation formats are equally effective in terms of actual product knowledge. Moreover, the results also indicate that it is perceived website diagnosticity, not actual product knowledge, that affects the perceived usefulness of websites, which further influences consumers' intentions to revisit the websites.

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Predicting online purchase behavior: replications and tests of competing models

Cited by 48 publications

References 11 publications

Acceptance of electronic tax filing: A study of taxpayer intentions

Acceptance of electronic tax filing: A study of taxpayer intentions

Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk

The Effects of Presentation Formats and Task Complexity on Online Consumers' Product Understanding

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