“…Neural networks have been applied to various studies in economics (Kaastra & Boyd, 1996), consumer choice (Chiang et al, 2006;Hu, Shanker, & Hung, 1999), and customer loyalty (Hsu, Shih, Huang, Lin, & Lin, 2009) and information systems adoptions (Chong, 2013). These studies showed that neural networks can be applied to broad areas of research, consistently providing good results.…”