Price and Marketing Information in Chili Farmers Communications Network in Indonesia

Abstract

Fluctuations in price and the nature of chilli that can easily damaged lead to chili farmers need accurate and reliable information to improve its marketing. It is interesting to study the communication network of chili farmers in the process of collecting information on the price and marketing. The purpose of this research is to analyze the communication network of price and marketing information of the chilli farmers in Pacet District of Cianjur Regency, West Java Indonesia. The communication network is analyzed using UCINET 6 analysis tools and individual analysis unit. The results of the study shows that: 1) the communication network structure is centralized or interlock personal network, 2) the source of information (star) is the chairman of the farmers group or farmers group association who works as a trader, 3) the average values of out-degree and in-degree is about 1.276 and 1.394.

The Study on the Performance of Beef Cattle Farmer Groups as an Economic Institution in Indonesia: Based on The Communication Networks

“…Individual characteristic variables are measured by age, education level, livestock, farming experience, and side jobs outside farming. Several previous studies that examined the relationship between individual characteristics and communication networks such as social and culture (Gustina et al, 2008), diffusion of innovation (Alim, 2013;Cindoswari, 2012;Rangkuti, 2007), and in a variety of agricultural commodities (Ellyta, 2006;Gandasari & Musyadar, 2018, 2019Raharjo et al, 2017;Saleh, 2006;Utami, 2013) exist, but a study on livestock agribusiness and particularly beef cattle commodity has not frequently been conducted.…”