Informativeness plays a key role in online shopping decisions. Potential customers usually collect useful information and do a comparison before considering the purchase. Electronic word-of-mouth (eWOM) is considered a reliable source of information. Customer reviews and influencer reviews can be considered eWOM. They represent customers' sharing of experience and evaluation of a product or service with other potential shoppers. There is abundant evidence concerning the influence of eWOM on purchase intention. However, there are few studies on influencer reviews and purchase intention. This study aims to investigate the impact of customer review and influencer review to purchase intention and the mediating role of trust to those relationship. A quantitative experimental study (2 Â 1) was conducted. Two hundred respondents from three cities in Greater Jakarta were divided into two groups to self-rate their opinion on customer review, influencer review, trust and purchase intention. Data collected was analysed PLS using SmartPLS. The study results showed that influencer review has a positive impact on purchase intention. On the other hand, customer review failed to show its influence. Trust as a moderating variable was also not validated in this study.
The study of mass communication is based on the assumption that the media plays a significant role in spreading messages about various aspects of life to the public. The frequency of published news is an indicator of the various levels of a problem. The more attention paid by a newspaper to the community, the more valuable it is in reporting problems. Currently, news related to the COVID-19 outbreak is most popular. The media has been reporting not only on health but also on social and economic issues during the pandemic. The questions of this research are (1) what social issues were reported in the online news media during the early days of the COVID-19 pandemic, and (2) what economic issues were reported in the online news media during the same period. This study aims to identify the content of news when conveying COVID-19 pandemic information based on the frequency of appearance and news content based on social and economic issues in online news. This is a descriptive quantitative study using a content analysis approach to obtain primary data from 6,376 online news articles published by Antara News from 28 February to 8 April 2020. The NVivo 12 tool was used to analyse the data by dividing the types of COVID-19 issues related to social and economic issues in the news (in the form of text, images, videos and graphics) as an analysis unit. The results showed that Antara News used text, photos, videos and graphics 1,847 times for social issues and 2,701 times for economic issues related to COVID-19. The social issues involved 20 themes. Some of the important ones included regulations, social funds and charities, the humanities, the availability of infrastructure facilities, education, instruction and appeal, and culture and religion. Meanwhile, the economic issues involved 52 themes. Some of the important ones included exchange rates; transportation; the oil, natural gas and electricity industries; social funds and charities; regulation and policy; agriculture; and the tourism industry. The topics are related to social distancing, social restrictions, social actions, culture, other problems associated with the social sector (a decline in community purchasing power, consumption and dismissal) and the real and massive impact on economic growth. COVID-19 is not only a global health crisis but also a major labour market and economic crisis that has had a significant impact on society. In conclusion, a broader study is recommended using several publication periods and online media.
Generation Z has started entering adulthood and the workplace in the last couple of years. Both generations Y and Z will be a major force in workplace as well as marketforce. Both generations shared similar characteristics, e.g. digital naïve, constant connection online, high confidence, and demanding. However, they are born and raised in different economic and life situation. Those differences will affect the beliefs, behaviors, and values. Understanding this will help companies and other organizations who work to tackle the environmental issue on how to approach and ensure their participation. At present, there remains limited studies to see the difference between both generations’ characteristics. This research aims to see whether there are differences in concern on the environmental issue between groups. A descriptive quantitative study was conducted in generation Y and Z in Indonesia. Samples were collected using snowball methods. Four-point Likert scale questionnaires were designed and distributed. 140 questionnaires were collected and eligible to be analyzed. The result shows there are no significant differences in the concern of the environment, participate in reducing plastic use, and the opinion of the importance of a company to have a sustainability development program. However, there is a significant difference in actively participating in an event promoting environmental issues. This research contributes to the body of evidence on Generation Y and Z characteristics.
Analysis of the relationship between personal characteristics and communication networks is needed to assess beef cattle farmer groups' performance. One of the problems in developing beef cattle farming in Indonesia is that it has not become a farmer economic institution. This study aimed to analyze the relationship between beef cattle farmers' characteristics and the communication network. The research location was a group of beef cattle farmers who were members of the Cinagarabogo Centre of smallholder livestock (SPR) in Subang Regency, West Java Province. The research took place from May to December 2019. Quantitative research with research samples was Sari Mulya Mandiri and Bina Insani farmers group. Respondents were 30 beef cattle farmers. The data collected were processed by Sociometric Analysis, Analysis of Communication Network Structure, and Spearman Rank Correlation Test. The results showed that farmer characteristics were significantly related to the communication network for all information. The limitation of this study is only looking at performance-based on communication networks. Further research is needed to study the causality model of the farmer adoption rate determinants of the group capacity strengthening program.
The COVID-19 pandemic outbreak is not only affecting human health, but it is also affecting other aspects of human life, including the education sector. In many countries, the recommendation of health authorities forced the education sector to find an alternative of face-to-face session method. The distance learning method may be the best option for students in a forced situation. Even though e-learning is a hot topic, e-learning is still more of a supplement to education in normal conditions. This study wants to see the factors influencing e-learning satisfaction and performance to respondents who are forced to join e-learning due to the COVID-19 pandemic. A descriptive quantitative study using a structured questionnaire as the instrument was conducted to University Students at 4 campuses in Greater Jakarta, Indonesia. They were asked to self-rate the goal orientation, perceived ease of use, service quality, information quality, e-learning satisfaction, and perceived performance. One hundred fifty-three questionnaires were analyzed with SEM LISREL. The finding of the study shows that perceived ease of use (PEOU) and service quality have significant positive impacts on e-learning satisfaction, but not goal orientation and information quality. E-learning satisfaction positively influences to perceived performance. This study contributes to D&M IS Success Model and e-learning body of evidence. This study also contributes to e-learning practice.
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