Informativeness plays a key role in online shopping decisions. Potential customers usually collect useful information and do a comparison before considering the purchase. Electronic word-of-mouth (eWOM) is considered a reliable source of information. Customer reviews and influencer reviews can be considered eWOM. They represent customers' sharing of experience and evaluation of a product or service with other potential shoppers. There is abundant evidence concerning the influence of eWOM on purchase intention. However, there are few studies on influencer reviews and purchase intention. This study aims to investigate the impact of customer review and influencer review to purchase intention and the mediating role of trust to those relationship. A quantitative experimental study (2 Â 1) was conducted. Two hundred respondents from three cities in Greater Jakarta were divided into two groups to self-rate their opinion on customer review, influencer review, trust and purchase intention. Data collected was analysed PLS using SmartPLS. The study results showed that influencer review has a positive impact on purchase intention. On the other hand, customer review failed to show its influence. Trust as a moderating variable was also not validated in this study.

pandemic is a newness to various aspect of life, including business sector. In this high uncertainty, business still need to deliver effective crisis management in order to safeguard organization reputation. Literature state that there are three important elements in crisis management which are leader, team of crisis management, and organizational communication. What type of leader and communication are the most suitable during crises? This study aims to confirm the influence of the transformational leadership style, communication quality, and team crisis to organization reputation mediated by the effectiveness of crisis management. During crisis innovation also influences the survival of organization during crises. A new type of innovation, frugal innovation type, still has limited empirical evidence. This study also aims to see how the implementation of the frugal ABOUT THE AUTHOR Diena Dwidienawati is a faculty member in Bina Nusantara University. She completed Doctorate degree from DRM Bina Nusantara University. Interest in research and areas of expertise are in digital business, leadership and strategic management. David Tjahjana obtained his Doctorate degree from DRM Bina Nusantara University. He is a faculty member in Universitas Multimedia Nusantara. His research of interest is in innovation, leadership and strategic management. Dyah Gandasari completed doctorate degree from Doctoral Program in IPB. She is a faculty member in Polbangtan Bogor. Her research of interest includes communication, information and communication technology, organizational behaviour. M. Faisal is pursuing a Doctorate degree at IPB Business School. His research is mostly in human capital theme such as leadership, employee retention and organization effectiveness. Sri Bramantoro Abdinagoro is the faculty member in DRM Bina Nusantara University. He completed his Doctoral degree at Post-Graduate Program Faculty of Economics University of Indonesia. His interest in research and areas of expertise are in marketing management, consumer behaviour and strategic management.

Generation Z has started entering adulthood and the workplace in the last couple of years. Both generations Y and Z will be a major force in workplace as well as marketforce. Both generations shared similar characteristics, e.g. digital naïve, constant connection online, high confidence, and demanding. However, they are born and raised in different economic and life situation. Those differences will affect the beliefs, behaviors, and values. Understanding this will help companies and other organizations who work to tackle the environmental issue on how to approach and ensure their participation. At present, there remains limited studies to see the difference between both generations’ characteristics. This research aims to see whether there are differences in concern on the environmental issue between groups. A descriptive quantitative study was conducted in generation Y and Z in Indonesia. Samples were collected using snowball methods. Four-point Likert scale questionnaires were designed and distributed. 140 questionnaires were collected and eligible to be analyzed. The result shows there are no significant differences in the concern of the environment, participate in reducing plastic use, and the opinion of the importance of a company to have a sustainability development program. However, there is a significant difference in actively participating in an event promoting environmental issues. This research contributes to the body of evidence on Generation Y and Z characteristics.

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Analysis of the relationship between personal characteristics and communication networks is needed to assess beef cattle farmer groups' performance. One of the problems in developing beef cattle farming in Indonesia is that it has not become a farmer economic institution. This study aimed to analyze the relationship between beef cattle farmers' characteristics and the communication network. The research location was a group of beef cattle farmers who were members of the Cinagarabogo Centre of smallholder livestock (SPR) in Subang Regency, West Java Province. The research took place from May to December 2019. Quantitative research with research samples was Sari Mulya Mandiri and Bina Insani farmers group. Respondents were 30 beef cattle farmers. The data collected were processed by Sociometric Analysis, Analysis of Communication Network Structure, and Spearman Rank Correlation Test. The results showed that farmer characteristics were significantly related to the communication network for all information. The limitation of this study is only looking at performance-based on communication networks. Further research is needed to study the causality model of the farmer adoption rate determinants of the group capacity strengthening program.