Informativeness plays a key role in online shopping decisions. Potential customers usually collect useful information and do a comparison before considering the purchase. Electronic word-of-mouth (eWOM) is considered a reliable source of information. Customer reviews and influencer reviews can be considered eWOM. They represent customers' sharing of experience and evaluation of a product or service with other potential shoppers. There is abundant evidence concerning the influence of eWOM on purchase intention. However, there are few studies on influencer reviews and purchase intention. This study aims to investigate the impact of customer review and influencer review to purchase intention and the mediating role of trust to those relationship. A quantitative experimental study (2 Â 1) was conducted. Two hundred respondents from three cities in Greater Jakarta were divided into two groups to self-rate their opinion on customer review, influencer review, trust and purchase intention. Data collected was analysed PLS using SmartPLS. The study results showed that influencer review has a positive impact on purchase intention. On the other hand, customer review failed to show its influence. Trust as a moderating variable was also not validated in this study.

In the current technology shifting era, technology plays an essential function that determines the continuity of the industry. The current technology advancements empower companies to produce creativity and innovation to serve customer needs and expectation. To deliver this challenge, it requires the continuous breakthrough and innovation. To create organization innovation, employee plays the main key, as the main source and the executor of innovation. The organizational environment in knowledge-based industries, especially in the telecommunication industry, it is very dynamic and work activities tend to involve non-standard tasks and complicated non-routines. Routines carried out by organizations may not be able to respond quickly to rapid technological changes, or often experience technical problems that require fast and creative solutions. This study, focused on the innovative work behavior on employee perspective (creative self-efficacy and transformational leadership) and tested the digital literacy role on moderating the relationship between innovative work and employee performance. This study was made based on the survey conducted at various telecommunication companies across Indonesia comprising of 235 participants with managerial level and above. Structural equation modeling (LISREL) was used for data analysis in this quantitative research. The result proved that there was a positive and significant relationship between creative self-efficacy, transformational leadership and innovative work behavior, innovative work behavior was positively related to performance, digital literacy gave significant moderating influences on the relationship between innovative work behavior and performance.

The so-called "fourth industrial revolution" that is developing at an exponential pace today is characterized by several new technologies, such as robotics, artificial intelligence, and the Internet of Things (IoT). Especially in Indonesia's telecommunications industry, there is a change in the use of telecommunications services with a greater need to provide innovative data services. This research aimed to investigate the relationship among transformational leadership, innovative work behavior, performance, and digital literacy (as a moderator of the relationship between innovative work behavior and performance). This illustrates how innovation in technology can serve as a core element to drive the competitiveness of a company, especially in high-tech industries. The role of innovation is becoming increasingly significant and can determine the survival and growth of a company. This study surveyed 230 managerial-level and above employees from three telecommunication companies in Indonesia. Structural equation modeling (SEM) was performed with LISREL to analyze the data in this quantitative research. The results showed that there was a significant and positive relationship between transformational leadership and innovative work behavior, innovative work behavior was also significantly and positively related to performance, and digital literacy significantly moderated the relationship between innovative work behavior and performance.

Generation Z has started entering adulthood and the workplace in the last couple of years. Both generations Y and Z will be a major force in workplace as well as marketforce. Both generations shared similar characteristics, e.g. digital naïve, constant connection online, high confidence, and demanding. However, they are born and raised in different economic and life situation. Those differences will affect the beliefs, behaviors, and values. Understanding this will help companies and other organizations who work to tackle the environmental issue on how to approach and ensure their participation. At present, there remains limited studies to see the difference between both generations’ characteristics. This research aims to see whether there are differences in concern on the environmental issue between groups. A descriptive quantitative study was conducted in generation Y and Z in Indonesia. Samples were collected using snowball methods. Four-point Likert scale questionnaires were designed and distributed. 140 questionnaires were collected and eligible to be analyzed. The result shows there are no significant differences in the concern of the environment, participate in reducing plastic use, and the opinion of the importance of a company to have a sustainability development program. However, there is a significant difference in actively participating in an event promoting environmental issues. This research contributes to the body of evidence on Generation Y and Z characteristics.

The objective of this research was to discover the behavior of museum visitors on Facebook fan page in Indonesia based on the user motivation, user expectation, online community involvement, and Facebook fan page of the museum. This research used a quantitative approach to descriptive analysis. The population was the Facebook users who had followed the Facebook fan page of the museum in Indonesia. The samples used were 270 respondents. The researchers distributed the questionnaire to a Facebook group managed by museums or communities. Based on the demographic profile of respondent, the researchers discover that the respondents are highly educated, work as employees or student, and allocate more than Rp500.000,00 per month for traveling expense. Based on social media behavior of the respondents, the respondents are active using Facebook and not aware of the presence of museum in social media. The respondents require museum information, social interaction, and entertainment on Facebook fan page of the museum. Therefore, museum managers must maintain the content quality and perceived usefulness in delivering the information through Facebook. The involvement of cultural community can help people to get honest information about museum through credible opinion from the respondents.