“…Indeed, QFD has been used to improve the comfort and ergonomics of driver seats (Fahma et al, 2015), aircraft seats (Bekiaris, 1999), to reduce rearward space intrusion in aircraft seats (Koh, 1999), to compare different concepts in aircraft seats (Teo, 1999), for development of seat cushions with temperature control (Malkiewicz, 2011), to predict seat comfort (Amer, 2012), for development of vertical passenger seats (Dasuki & Romli, 2018), for designing car seats (Mat et al, 2020;Purba et al, 2020), in aircraft seat attachment systems (Kimball et al, 2020), and design of configurable seat track systems (Sun et al, 2021). Then, AHP-QFD was used to prioritize sensor performance characteristics of automotive seats (Haroglu et al, 2016), to design tractor seats (Hridoy et al, 2020), and to identify key passenger needs for seats (Yang et al, 2021). Then there are further attempts to develop car seats with AHP-QFD augmenting the methodology by additional techniques such as DEMATEL (Karasan et al 2022).…”