“…Studies have also the Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB) or Value-Belief-Norm models to explain sustainable consumption behavior. These streams of research have tested the effects of several new constructs like attitude towards sustainability, green lifestyle, perceived consumer effectiveness, consumer awareness, consumer environmentalism, perceived behavioral control, and consumer value orientations on sustainable purchase behaviors (Grinstein and Nisan, 2009;Kalamas, Cleveland, and Laroche, 2014;Trudel and Cotte, 2009;White and Simpson, 2013).…”