Pro‐environmental millennial consumers' responses to the fur conundrum of luxury brands

Rolling, Virginia; Seifert, Christin; Chattaraman, Veena; Sadachar, Amrut

doi:10.1111/ijcs.12626

Cited by 21 publications

(17 citation statements)

References 36 publications

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“…For example, materialism is argued to be against community and affiliation values ( Grouzet et al, 2005 ), which damages consumers’ social well-being ( Moldes & Ku, 2020 ). Additionally, luxury consumption driven by sensory satisfactions (e.g., wearing animal fur) is considered extravagant and environmental unfriendly and induces dissonance as a consequence ( Rolling, Seifert, Chattaraman, & Sadachar, 2021 ). Moreover, due to its perceived association with excessive privilege, luxury consumption itself triggers inauthentic feelings from the bottom up, which consequently leads to a lack of confidence ( Goor, Ordabayeva, Keinan, & Crener, 2020 ).…”

Section: Literature Reviewmentioning

confidence: 99%

Redefining “masstige” luxury consumption in the post-COVID era

Wang

Yuan

Luo

et al. 2022

Journal of Business Research

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The concept of “new luxury” has challenged the conventional marketing of luxury goods as prestigious, leading to greater expansion of mass luxury meaning. This has become more evident since the outbreak of COVID-19, which has been a catalyst for consumption in the luxury market. This paper investigates the mass marketing of luxury goods and explores the essence of masstige luxury consumption since the outbreak of COVID-19. An interpretive approach was conducted based on semi-structured, in-depth interviews with 31 participants. It analyzes four themes of mass luxury: self as content, self as process, self as context, and self–other. We further argue that the mass consumption of luxury reduces cognitive dissonance, with the pandemic resolving the dark side of conventional luxury consumption. Our findings provide important insights for both scholars and practitioners in the development of a more holistic understanding of masstige in the post-COVID era.

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Section: Literature Reviewmentioning

confidence: 99%

Redefining “masstige” luxury consumption in the post-COVID era

Wang

Yuan

Luo

et al. 2022

Journal of Business Research

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“…As consumers' ethical awareness of animals has increased [2,30], their public opinion on social media is also expected to be different compared to the past. As a prior study, Choi and Lee [19] used text mining and social network analysis to prove that ethical perceptions of consumers in the past and present have changed.…”

Section: Methodsmentioning

confidence: 99%

“…Moreover, the priority of industrial productivity over animal welfare has been criticized [1]. The over-40-billion-dollar global fur industry has been under tremendous scrutiny, especially over the past few years, for its inhumane practices [2]. The unethical issues of the fashion industry related to animal rights include the killing of foxes, minks, raccoons, or alligators, the hurting of animals for testing dyes due to the production of materials from fur and leather [3], and the pollution of ecosystems through the release of toxic chemicals during the production process [4].…”

Section: Introductionmentioning

confidence: 99%

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Ethical Consumers’ Awareness of Vegan Materials: Focused on Fake Fur and Fake Leather

Choi

Lee

2021

Sustainability

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With an increase in ethical awareness, people have begun to criticize the unethical issues associated with the use of animal materials. This study focused on the transition of global consumers’ awareness toward vegan materials and the relationship between the interest in ethical subjects such as animals, the environment, and vegan materials. For this purpose, consumers’ posts about fur/fake fur and leather/fake leather uploaded on Google and Twitter from 2008 to 2019 were utilized, and the Term Frequency-Inverse Document Frequency (Tf-idf) value was extracted using Python 3.7. Furthermore, the worldwide Google keyword search volume of each word was analyzed using Smart PLS 3.0 to investigate global consumers’ awareness. First, with time, consumers began relating animal materials such as fur and leather to topics such as animal rights, animal abuse, and animal protection. Second, as interest in “animal welfare” increased, interest in “fake fur” also rose, and as interest in “cruelty free” increased, interest in “fake fur”, “vegan fur”, and “vegan leather” also increased. Third, as consumers’ interest in the “environment” increased, interest in vegan materials such as “fake fur” and “fake leather” decreased. However, as interest in “eco” increased, interest in “vegan leather” also augmented.

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“…Past studies on faux fur were conducted from various perspectives. Rolling et al [12] investigated the cognitive dissonance between the faux fur marketing of luxury brands and their new products using real fur and its impact on brand attitude and purchase intention. Lee, Karpova, and Bayter [13] studied how exposure to different types of information (one-sided information against using animal-based materials, one-sided information promoting use of animal-based materials, two-sided information presenting both sides, and information not related to fashion products made of animal-based materials) influenced college students' attitudes and subjective norms towards purchasing fashion products made of fur, leather, and wool.…”

Section: Introductionmentioning

confidence: 99%

Faux Fur Trade Networks Using Macroscopic Data: A Social Network Approach

2021

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This study used social network analysis, which is often adopted to analyze changes in trade structures and the world trade network for faux fur products, which are alternative materials used in vegan fashion. The data on the total trade value of artificial fur (HS Code: 4304) and animal fur and leather (HS Code: 0505) imports and exports between countries were collected through UN Comtrade, and the degree and betweenness centralities were used to analyze the trade structure of faux fur in 2009, 2014, and 2019 using NodeXL 1.0.1 programs. The results of the study are as follows: First, while the total amount of export and import of faux fur is increasing globally every day, the total amount of export and import in other Asian countries and Vietnam is decreasing. Second, due to the reduction in exports of the main producing countries of animal materials such as China, global imports of animal fur and leather decreased. Third, China was the largest ex-porter of faux fur, exporting to a large number of countries; it also played an important role in the intermediation and control over faux fur export. In exporting faux fur, the influence of other Asian countries declined over time, and Vietnam and the United States played an outstanding role as arbitrators in the export network. Fourth, Italy and France were the largest importers of faux fur from various countries and exerted significant influence as intermediaries in the import network of faux fur. On the other hand, Vietnam’s influence in import network decreased. Saudi Arabia appeared to be an important arbitrator in mediating the import. This study is significant due to its findings, obtained through micro-trading data, in respect of industrial moves of ethical fashion in the form of increased trade in faux fur and decline in the trade of animal fur and leather.

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Pro‐environmental millennial consumers' responses to the fur conundrum of luxury brands

Cited by 21 publications

References 36 publications

Redefining “masstige” luxury consumption in the post-COVID era

Redefining “masstige” luxury consumption in the post-COVID era

Ethical Consumers’ Awareness of Vegan Materials: Focused on Fake Fur and Fake Leather

Faux Fur Trade Networks Using Macroscopic Data: A Social Network Approach

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