Problems of commercialisation in Small Technology-based Firms

From new-product development to commercialization through networks

“…According to the linear view, the process begins with an idea, proceeds with product development, and ends when the product actually creates wealth, whereas an increasingly popular non-linear approach emphasizes interaction with partners on product development and marketing/commercialization activities (Pellikka & Virtanen, 2009). The term commercialization refers to the development of the product concept, its successful launch, and interaction with potential buyers (Jolly, 1997;Pellikka & Virtanen, 2009).…”

“…Firms that are technologyoriented and concentrate on product development tend to face problems in the acquisition of marketing resources, in communicating effectively with end-users, in building national and international distribution channels, and in accessing market and customer information (Harrison & Waluszewski, 2008;Pellikka & Virtanen, 2009). Additionally, customers and other actors in the business environment tend to resist new products (Christensen, 1997;Harrison & Waluszewski, 2008).…”

Processo De Comercialização De Inovações: Uma Análise Da Trajetória De Uma Pequena Empresa De Base Tecnológica

“…Sendo a comercialização de inovações uma atividade empresarial, pensa-la como um processo pode facilitar sua gestão. O termo processo de comercialização se refere a um elemento essencial da gestão da inovação tecnológica, o processo pelo qual os investimentos em pesquisa e desenvolvimento -P & D se transformam em inovação tecnológica e são efetivamente comercializados (PELLIKKA e LAURONEN, 2007; PELLIKKA e VIRTANEN, 2009;KAJANUS et. al., 2011e PELLIKKA e MALINEN, 2014e 2015.…”

An Analysis of Internal Environment of a Commercial-oriented Research Organization: Using Mckinsey 7S Framework in a Ghanaian Context

“…Commercialization refers to the development of the product concept, its successful launch, and interaction with potential buyers (Jolly, 1997;Pellikka and Virtanen, 2009). Governments of developing countries are the main financiers of public research organizations and own the patents, although resources they provide have always been woefully inadequate.…”

“…Dealing with challenges of commercialization included consideration of market resources, as lack of it may lead to over concentration on product development and leading to lack of effective communication with end-users. Also relevant is creating effective distribution channels and in accessing market and customer information (Harrison and Waluszewski, 2008;Pellikka and Virtanen, 2009). An innovating firm needs resources to engage in customer education, distribution, marketing communication, relationship mediation, and credibility building when moving from R&D tasks to commercialization tasks (Aarikka-Stenroos and Sandberg, 2012).…”